brand news
Posted by Dale Buss on November 30, 2012 09:02 AM

Facebook details ding Zynga shares as partnership ends.
CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.
Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.
Amazon tops Walmart with wealthy Americans, study says.
AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.
Chevrolet partners with Dailybreak for holiday push.
Chuck E. Cheese sees revamped mascot lose consumer appeal.
Cool Whip breaks new ground with frosting.
Duke Energy forces out CEO in settlement.Continue reading...
More about: Brand News, Amazon, AT&T, CNN, Chevrolet, Chuck E. Cheese, Cool Whip, Dailybreak, Disneyland, Duke Energy, Energizer, Facebook, Groupon, Hong Kong, Hostess, Hyundai, KFC, Lipitor, Lucky Charms, Andrew Mason, Mazda, Microsoft, Nike, Orbitz, Ranbaxy, TNT Express, Tim Tebow, TiVo, Toyota, UPS, Walmart, Walt Disney, Windows, Verizon, Zynga
viral marketing
Posted by Sheila Shayon on April 16, 2012 09:58 AM
Cheeky start-up Dollar Shave Club has the $13 billion shaving industry on edge as its commercial featuring founder, CEO and improv actor Michael Dubin has gone viral— it's at 4.2 million views and counting—thanks in part to the brand’s cheeky motto, “Our Blades Are F***ing Great.”
The Santa Monica, CA-based e-commerce start-up, just a few weeks old, had 12,000 people sign-up in the first 48 hours for its razors and blades sold in an arrestingly simple way: select one of three razors, pay one low monthly fee, and have them delivered to your door. Continue reading...
More about: Startups, Dollar Shave Club, Gillette, P&G, Energizer, Schick, Wilkinson, Bic, Personal Care, Viral, Campaigns, Taglines, E-Commerce, Roger Federer, Celebrities
brand news
Posted by Dale Buss on June 27, 2011 09:00 AM

Chipotle raises prices.
Disney's Pixar nabs No. 1 spot at weekend box office with Cars 2.
Dunkin’ Donuts and LinkedIn IPOs boost Wall Street morale.
Duracell and Energizer miss out on personal-device boom.
Hulu weighs possible sale of site (without Comcast's approval) and looks to UK for content.
Jeep sponsors Dave Matthews festival.
JetBlue sponsors PBS kids’ summer-reading program.Continue reading...
More about: Brand News, Chipotle, Comcast, Disney, Dunkin' Donuts, Duracell, Energizer, Hulu, Jeep, JetBlue, KFC, LinkedIn, Los Angeles Dodgers, Louis Vuitton, McDonald's, Meadowlands, MetLife, Microsoft, Nike, Nissan, Nokia, Perdue Farms, Philip Morris, Pizza Hut, Roche, Siemens, Sina, Starbucks, Target, Unilever, Walmart, Weibo, Whole Foods, Dave Matthews
brand bites
Posted by Abe Sauer on September 10, 2010 01:30 PM
* New York Fashion Week may be whetting appetites (and chopping trees) for Spring/Summer 2011, but back on earth, Kmart's busy wooing fashionistas for fall, above.
* The Kardashians are also in NYC this week pitching their K-Dash line for QVC to fashionistas, while real designers ply their wares, goody bags, sex toys?
* The memorably-named Acne denim brand, meanwhile, is launching a line seemingly targeted at transvestites and cross-dressers.
* Chanel's relaunched Soho boutique for NY's Fashion Week features a gotta-get-it Yeti look.Continue reading...
More about: Brand Bites, Acne, BMW, Cadillac, Chanel, Christian Siriano, Citgo, Energizer, ESPN, GM, Honda, Jersey Shore, Kardashian, New York Fashion Week, Old Miss, Payless, Pfizer, Quigley, QVC, Sony, Star Wars, The Situation, Tom Brady, Wonderbra
brand aspiration
Posted by Barry Silverstein on August 19, 2010 01:15 PM

Consumer brand powerhouse Procter & Gamble is out to conquer the world.
The company is ramping up an aggressive international expansion strategy, a necessity if it hopes to continue to grow. Traditionally focused on U.S. and Europe, P&G is now setting its sites on the rest of the world as sales sag in its stronghold territories.
One of the main reasons for the soft market has been the changing spending habits of consumers, who've become more frugal and cost-conscious during the recession. According to the Wall Street Journal, nearly two-thirds of U.S. consumers replaced at least one food, beverage, or household product with a cheaper substitute.Continue reading...
More about: P&G, Bounty, Charmin, Crest, Duracell, Energizer, Gillette, Mr. Clean, Tide, Colgate-Palmolive, Unilever