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kidding around

Untoys for Tots: Inspiring Kids With Augmented Reality and a Cardboard Box

Posted by Sheila Shayon on December 11, 2012 09:54 AM

Last year, Americans spent nearly $135 billion on gifts during the holiday season, with video games ranking most popular for kids. So this holiday season, Energy BBDO and Xi Chicago decided to remind kids the simple joys of play with the opposite of a video game: a cardboard box. 

Remember Caine's Arcade, the touching video of a boy who made a cardboard arcade in his dad's used auto parts store in East Los Angeles? Cue "Mister Imagine's Toy Store," a pop-up shop selling nothing but cardboard in Chicago’s Wicker Park, to promote real play and creativity, as part of the Chicago Children’s Museum’s current “Unboxed: Adventures in Cardboard” exhibit.

As Adweek notes, “Children can select a box (a donation is requested) and then head to the art room to create their own unique creation. If kids are having trouble figuring out what to make, they can step up to an augmented reality station and see options appear on their box, ask a handy art facilitator on staff, or simply look around at the stunning artworks that make up the decor.”Continue reading...

sporting brands

Chicago White Sox Ads Prime Fans for Opening Day

Posted by Michael Waltzer on March 19, 2012 05:32 PM

With the 2012 Major League Baseball season opening in less than a month, the Chicago White Sox are getting ready for Robin Ventura, former White Sox third baseman, as this will be his first year as manager of the team.

To help share his baseball philosophy on hard work, dedication and love for the game, Energy BBDO produced a set of spots which will be break on local television today (Mar. 19) to help drive ticket sales and enthusiasm ahead of Opening Day on April 6th.

The commercials (watch below) feature Ventura looking back at his remarkable past with the team, with old clips from White Sox games. In a second spot, he walks onto the field, while his voiceover highlights his passion for baseball and his team.

The tagline, simply: "Appreciate the Game."Continue reading...

social marketing

Altoids Opens Hall of Curiosity on Tumblr and eBay

Posted by Michael Waltzer on November 14, 2011 04:30 PM

In the world of Altoids, you can't be curious enough. Which is why, with the help of Energy BBDO, the brand is inviting fans to explore the Altoids Hall of Curiosity. The site includes a back story on how "Once upon a time a there were Altoids.

A mint so strong, it changed the course of history forever (and ever and ever.)" Historical relics from Altoids' "curiously strong" past are on display and also available on eBay for auction to the highest bidders.Continue reading...

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