Posted by Sheila Shayon on April 17, 2013 07:35 PM
Mondelez International's first-of-its-kind Mobile Futures Network is teaming brands with top entrepreneurial minds to bring pilots to market in as little as 90 days.
"The Mobile Futures program has been an extraordinary experience for all of us at Mondelez International,” said Bonin Bough, vice president of global media and consumer engagement. “It has given us the opportunity to work with and learn from leading mobile innovators to enhance how we engage with our consumers.”
The pilots, focused on mobile-at-retail, social TV and SoLoMo (social/ location/ mobile) technology to enhance consumer experiences and drive impulse purchases have launched across multiple brands under the Mondelez umbrella. The global company hopes that the service-y and social tie-ins will help build brand relevance beyond obvious user engagements for brands like Chips Ahoy! and Stride Gum.Continue reading...
Posted by Sheila Shayon on September 25, 2012 04:14 PM
Most start-ups would leap at the chance for investment and the opportunity to work with a global branding powerhouse to jumpstart their dreams. Now entrepreneurs in Brazil will have that very chance.
PepsiCo on Monday announced the next phase of its digital incubator program, which is setting up shop in Brazil with an open call for entrepreneurs and university students in the country to submit ideas for its PepsiCo10 program.
For the first time in the initiative's three-year history, it's looking to emerging markets for innovation and the big ideas in technology across four categories: business sustainability, entertainment, mobile and retail.Continue reading...
Posted by Mark J. Miller on May 9, 2012 04:29 PM
If you’ve ever seen Richard Branson, the founder of the Virgin Group and the fourth wealthiest citizen of the United Kingdom, in action, "shy" is not the first word you’d use to describe him.
"Cocky," "confident," "swaggering," "bold," "cheeky," "brash," "daredevil," "nuts" — these are words more often than not associated with Branson’s name and house of Virgin brands. But it hasn’t always been that way for the face (and head) of Virgin.
In fact, Branson and Virgin wouldn't be household names today if it wasn't for his tenacious mother, Eve, who took drastic measures during his childhood to push him out of his shell and into the world — literally.Continue reading...