Interbrand IQ: The Best Asian Brands Issue

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In the News: Al Jazeera, Skippy, Toyota and more

Posted by Dale Buss on January 3, 2013 09:01 AM

In the News

Al Jazeera buys Current TV from Al Gore, prompting Time Warner Cable to drop channel.

Hormel Foods branches out as it buys Skippy peanut butter brand from Unilever.

Toyota declares a rebirth.

5-Hour Energy sees ad claims rebutted (again).

AB InBev plans to launch stronger U.S. version of Budweiser this year.

Amazon wins dismissal of App Store false-ad claim by Apple.

Apple "bet" energizes AT&T.

China recovery confidence spurs Hong Kong luxury sales.Continue reading...

brand news

In the News: Apple, Starbucks, Rolls-Royce and more

Posted by Dale Buss on December 6, 2012 09:01 AM

In the News

Apple plans limited US manufacturing as it lands back in court with Samsung and baffles Eric Schmidt.

Starbucks agrees to pay more UK tax, capitulating to criticism.

Rolls-Royce is caught in bribery probe in UK.

AmEx works on social engagement that closes the loop with consumers.

AT&T is on track for record smartphone sales.

Barclays Africa is sold to Absa in $2.1 billion transaction.

Bob Marley trademark spat settled as 'relaxation drink' comes under fire.

Deutsche Bank is probed by SEC.

Dish will start selling mobile phones at its Blockbuster movie rental stores.Continue reading...

web watch

Khan Academy Brand on the Rise

Posted by Mark J. Miller on March 13, 2012 12:05 PM

Khan Academy, the free, nonprofit online educational service, has been around for about five and a half years, but its brand is suddenly rising fast, thanks to a 60 Minutes segment Sunday night and the announcement Monday that the TED Conference is launching TED-Ed, “an online collection of free video lessons delivered by the best teachers on a range of subjects,” according to the Washington Post.

It also doesn’t hurt that investment dollars have come in from the Gates Foundation and Google, whose chairman, Eric Schmidt, is a big fan. The Post notes that Khan is “beginning to be used experimentally in a couple dozen schools” as well.

The Academy was started by former hedge-fund analyst Salman “Sal” Khan to help his cousin learn algebra, but then his videos started going viral on YouTube as parents and teachers stumbled across them. The idea is that “students watch videos to learn the lessons at home, and then work through problems in school with their teachers’ assistance,” the Post reports.Continue reading...

social media watch

Lady Gaga's Gift to Fans: The LittleMonsters.com Social Network

Posted by Shirley Brady on September 6, 2011 04:21 PM

Back in June we noted that Lady Gaga had bought a 20% stake in The Backplane, joining Google chairman Eric Schmidt in supporting the nascent developer of social networking tools for groups ranging from "Girl Scout troops to celebrity fanclubs."

Naturally, Gaga's legions of fans (known as Little Monsters) would be the first to get their own social network powered by The Backplane — called, of course, LittleMonsters.com (which is now accepting pre-launch registrations).

It's getting closer to launch, with The Backplane last week tweeting a photo of the performer meeting with Backplane staffers (and posting it on Facebook), showing the site's logo in the background — the universal "paws up" monster claw used by her legions of fans.Continue reading...

brand news

In the News: USPS, Starbucks, Amazon & more

Posted by Shirley Brady on September 5, 2011 08:45 AM

In the News

The United States Postal Service is on the brink of financial collapse, reports the New York Times.

Starbucks CEO Howard Schultz hosts political town hall on Tuesday.

Amazon.com tests a site redesign as founder Jeff Bezos sees spaceship misfire.

American Apparel is in talks to raise up to $160 million in financing.

Apple retains appeal without Steve Jobs, while iconic designer Jonathan Ive stays on.

Baidu launches app store.

China’s Bright Foods looks to Australia for growth.

Cisco is accused of abetting Chinese government in Falun Gong crackdown.

CW marketer Rick Haskins attracts attention with provocative campaigns.

Domino's Pizza wants to be the first fast food joint on the moon (offer only good in Japan).

Glee star Heather Morris criticized for domestic violence-themed photo shoot.

Google Doodle pays tribute to Queen's Freddy Mercury.Continue reading...

brand news

Brands to Watch: Apple, Kanye, Coke & more

Posted by Shirley Brady on July 19, 2011 06:00 PM

Brands to Watch

Apple's blockbuster earnings report includes surprises, such as popularity of iPads over Mac sales to education market.

Baidu launches browser in China.

Bank of America posts record quarterly loss.

Coca-Cola gains market share despite soft market.

Dupont sued over herbicide as brand supports sustainable aquaculture.

Facebook and NBC partner for GOP presidential debate, as Facebook ads increase 1,900% in year, 104% in one quarter.

Goldman Sachs prepares to trim workforce in wake of disappointing quarter.Continue reading...

social media watch

Google+ Stalls Businesses, Brands (and Ford)

Posted by Sheila Shayon on July 8, 2011 02:00 PM

The above video was released this week as “a quick update on Google+ and our plans to support brands, businesses, and beyond,” says Christian Oestlien, a product manager on the closely-watched Google+ launch. 

"The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it," Oestlien added, referring to companies who thought they had a head start, but now find only a select test group is in, including some of Google's biggest advertisers (and — ahem! — rivals).

The decision to shut down "business" profiles came 24 hours after Search Engine Watch reported on a fake profile posturing as the Google+ team, and publishing rumors such as Google+ going public before July 31st, and Google's planned rebranding of Picasa and Blogger.Continue reading...

brand news

In the News: Groupon, Google+, Toyota & more

Posted by Dale Buss on July 8, 2011 09:00 AM

In the News

Apple passes 15 billion app downloads. 

EBay buys Zong mobile-payments firm.

CNN and Financial Times rank among most popular media brands with affluent Europeans.

Fox News takes on Media Matters.

Geico hatches yet another campaign based on saving money.

Google says its Google+ platform isn’t quite ready for brands, but chairman Eric Schmidt insists it’s getting there.

Groupon faces eroding customer loyalty.Continue reading...

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