If ever a non-alcohol brand has been associated with partying, it's Tostitos. The brand always promotes itself heavily for Super Bowl consumption and sponsors its own college-football bowl game, the Tostitos Fiesta Bowl, every year, including a campaign last year.

The Frito-Lay-owned sibling brand of Doritos also has associated itself with "homecomings" for U.S. military members over the last few years.

So now Tostitos, as you can follow along on its Facebook page, has joined those interests into a huge new promotion that combined partying and homecoming. It sponsored a football-field "surprise party" for selectd U.S. military veterans who only thought they had shown up to play a flag-football game for charity.

Instead, the 28 unsuspecting service men and women were greeted at the Cerritos College stadium near Los Angeles by more than 12,000 "fans", legendary college coaches Urban Meyer and Bobby Bowden, NFL veterans Kurt Warner and Marcus Allen, actors Owen Wilson and Eric Stonestreet, and chart-topping band Gym Class Heroes. And they all had their roles in the game.Continue reading...

The It Gets Better video campaign is the brainchild of writer Dan Savage. His goal: encourage everyday folks and celebrities alike to upload videos on YouTube sharing their thoughts and experiences in messaging directed at LGBT youth at threat of cyber-bullying and suicide, and point them to resources such as The Trevor Project.

The movement has attracted more major endorsements in the past 24 hours, including Google staffers (above) and U.S. Secretary of State Hillary Clinton. Today has also been dubbed Spirit Day, with people (such as Canada's Liberal Party leader Michael Ignatieff) donning purple literally and virtually, including turning social profile pics purple, to show support for the cause.Continue reading...