Paris Hopes To Make Its Beauty-Mark With "Make Up" Trade Show

Next June, Paris will play host to a new beauty event called Make Up, in hopes of competing with the world's leading beauty fairs.  Organizers plan to turn it into "the unmissable beauty event" for international beauty professionals.

Make Up faces fierce competition from other beauty conventions such as Cosmoprof. Exclusively dedicated to the universe of make-up, Make Up was designed as a global platform for those in the cosmetics industry, with a convention that includes discovery workshops, conferences and debates, and contests where a relaxed sense of professional networking can take place.Continue reading...