Posted by Dale Buss on July 5, 2012 08:59 AM
Volkswagen acquires remaining Porsche stake for nearly $6 billion.
Aetna and California doctors face off over business practices.
Barclays former CEO apologizes in grilling by U.K. lawmakers.
Alibaba clamps down on staff corruption.
Avon introduces his and her fragrances with Jon Bon Jovi's help.
BBC names new director general.
Best Buy makes its stores look sleeker.
Boeing plans new green technologies.Continue reading...
Posted by Abe Sauer on March 7, 2011 05:00 PM
Goldman Sachs scored the best product placement of the weekend's new movies in Take Me Home Tonight. But it's no surprise that Rango, another Johnny Depp crowd-pleaser from the team behind the Pirates of the Caribbean juggernaut, wins the weekend to claim the #1 box office title in the US.
Rango (somewhat) continues the trend of animated films for children being free of product placement. Yet the film can't help itself from making brand-name jokes.Continue reading...
brands with a cause
Posted by Sara Zucker on December 28, 2009 10:31 AM
Over the next three years, Lacoste will spend $500,000 to help preserve the very reptile emblazoned on its shirts — the endangered Gange gharial crocodile.
Only an estimated 1,400 remain alive in the world's wilderness.
“We hope to be able to give back to our iconic crocodile — to whom we owe so much — a small part of what he has brought us,” said Lacoste president Michael Lacoste. “Seventy-five years ago, we were the first company to embroider a logo on apparel, and now we are the first company to support ‘Save Your Logo.’”Continue reading...