Volkswagen may not be the official auto sponsor of the London 2012 Olympic Games — that title goes to BMW, which has been providing a sustainable fleet to VIPs and athletes — VW is sponsoring the Dutch Olympics team.  Getting in the spirit of the games, VW's marketing team and agency in the Netherlands came up with a cheer-based campaign in the lead-up to the Games that got Dutch fans literally cheering.

As TrendHunter notes, "Up! Holland Up!" gave Dutch fans "the opportunity to win tickets to the London Olympic Games by making a Volkswagen car go as fast as possible—only, instead of driving it the normal way, the participants had to scream and cheer as loud as possible to get the car to move."Continue reading...

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