Posted by Shirley Brady on October 20, 2010 04:15 PM
The It Gets Better video campaign is the brainchild of writer Dan Savage. His goal: encourage everyday folks and celebrities alike to upload videos on YouTube sharing their thoughts and experiences in messaging directed at LGBT youth at threat of cyber-bullying and suicide, and point them to resources such as The Trevor Project.
The movement has attracted more major endorsements in the past 24 hours, including Google staffers (above) and U.S. Secretary of State Hillary Clinton. Today has also been dubbed Spirit Day, with people (such as Canada's Liberal Party leader Michael Ignatieff) donning purple literally and virtually, including turning social profile pics purple, to show support for the cause.Continue reading...
Posted by Sheila Shayon on February 11, 2010 04:40 PM
It’s easy for sports cars and financial firms to secure celebrity sponsorship for their brands. It’s a different story, however, if you’re in the light bladder leakage business.
Enter Whoopi Goldberg, the woman behind Poise – a product created to alleviate the symptoms of light bladder leakage.
Whoopi, a popular comedian also known for her role on “The View,” stars in a new series of webisodes for the Kimberly-Clark Corp. (K-C), the makers of Poise. The spots humorously portray notable women from history – including Eve, Cleopatra, the Mona Lisa, and Joan of Arc – facing bouts of light incontinence. In the webisodes, Whoopi portrays Eve suffering "spritzes" when she laughs, and suggests the Mona Lisa’s infamous smile is really modest embarrassment over her condition.Continue reading...