Posted by Mark J. Miller on March 19, 2013 04:19 PM
Coffee and makeup don't generally mix, but when it comes to selling either globally, similar skills are apparently needed. Coffee giant Starbucks has plucked its new Global CMO from Sephora in Sharon Rothstein, who was SVP of marketing for the will join the company in mid-April and won’t just be overseeing the marketing efforts of Starbucks, but also the company’s other brands, such as Seattle's Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana, Motley Fool reports.
Rothstein, who will be replaced at Sephora by former report Julie Bornstein (promoted from SVP of digital to chief marketing and digital officer), has worked with a plethora of big brands including Godiva, Starwood Hotels and Resorts and P&G, so she knows a thing or two about customer experience and brings those Sephora-honed digital chops.
“I have been a loyal Starbucks customer and fan for most of my adult life and I am humbled to become a partner (employee) at one of the few companies in the world that embraces the value and responsibility of balancing business performance and social impact,” she said in a press release. Rothstein will also oversee the company's Seattle's Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana brands.
The social conscience side of Starbucks also gets a boost from another big announcement this week: that it's buying its first coffee farm, a 600-acre spread in Costa Rica that will serve as the company's first global agronomy center and the center of its $70 million ethical sourcing program.Continue reading...
Posted by Dale Buss on December 5, 2012 02:01 PM
Starbucks is certainly feeling bullish these days. Just a few years after scaling back its US retail footprint in a rocky economy, the coffee giant is now eyeing "accelerated global growth" with plans to open thousands of new locations. It's even offering a luxe "superpremium" gift card that'll cost $450 to put in a Christmas stocking.
In a presentation at the company's biennial investor conference today, Starbucks CEO Howard Schultz glowed with the news that he plans to boost the number of Starbucks cafes in the Americas by more than 20 percent — opening more than 3,000 new shops over the next five years, including 1,500 in the United States, still its biggest market.Continue reading...
Posted by Shirley Brady on August 16, 2012 08:44 AM
Comedy Central partners with Urban Outfitters on Indecision 2012 collection.
7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.
Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.
Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.
Bumbo foam child seats recalled following injuries.
Calvin Klein sued by Lululemon for alleged patent infringement.
Chick-fil-A uproar may have inspired gunman.Continue reading...
Posted by Mark J. Miller on June 21, 2012 03:03 PM
Starbucks has been spreading its wings in recent months. First the news came that some of its outlets would start serving beer and wine. Then Starbucks opened its first Evolution Fresh juice bar in suburban Seattle. Earlier this month, the ubiquitous coffee chain purchased the Bay Area's La Boulange bakery for $100 million in a bid to upgrade its food offerings. (That deal was done in cash, by the way. No word if the money was in a briefcase handcuffed to anybody’s wrist.)
That’s a lot of wing-spreading, but Starbucks execs over there must be cranking down extra double espressos these days because now comes word that Starbucks is giving more love to another sub-brand by opening its first Tazo tea store this fall in the hopes of doing for tea what the company has done for coffee drinking.
The plan is for the Tazo store, located in its corporate hometown of Seattle, to “sell more than 80 varieties of loose-leaf tea and other tea products,” Reuters reports, and “also offer hot and cold tea drinks, brewing equipment, pastries, packaged chocolates, infused sugars and honey.” As it is now, Tazo is a $1.4 billion brand for Starbucks, but the company would like to grow it since it estimates that the global market for tea is $95 billion.
And today Starbucks announced its first Seattle's Best Coffee "commuter concept" store in Brooklyn, near the NYC borough's new Barclays Center sports arena that will be home to the Brooklyn Nets this fall.
According to a press release, SBC's "concept menu, which debuted as a test in Chicago in March, boasts delicious coffee beverages, and commuter-friendly sandwiches and snacks that will appear for the first time on the East Coast." We assume that Brooklyn Nets co-owner Jay-Z will approve.
Posted by Dale Buss on May 17, 2012 09:02 AM
Dish Network runs into resistance for placing its ad about its ad-skipping DVR.
Pinterest valued at $1.5 billion.
Unilever tests interactive TV concept with NBCU.
Angry Birds footwear? Check.
Apple awarded U.S. patent for soft keyboard as Retina Display patent application for OSX revealed.
Boyd Gaming to buy Peninsula Gaming.
Bristol-Myers Squibb set to lose patent protection for Plavix.
Buca di Beppo has aggressive growth in sight, new CEO says.
CNN hits 15-year low with prime-time ratings.
Comcast's NBC Sports Network will break cable record for Olympics coverage.
Facebook confronts skepticism about its advertising in wake of GM pullout.Continue reading...
Posted by Dale Buss on March 17, 2012 11:49 AM
Apple plans to spend $45 billion of cash hoard on $10 billion stock buyback and share dividend yet may have to deal with rising brand dislike as it discusses today its plans for $100-billion cash horde.
Apple critic Mike Daisey changed his one-man show after admitting fabrications, while Foxconn declines to sue.
Boeing faces concerns about aging of 737.
Chevron executives can't leave Brazil.
Cumulus Media debuts radio program featuring Mike Huckabee to challenge Rush Limbaugh Program.
E! Network signs Clint Eastwood and family to reality TV series.
Facebook spends less on R&D than rivals.Continue reading...
Posted by Dale Buss on November 11, 2011 08:42 AM
BP claims victory in Russian case.
Boeing rides Dreamliner on confidence into Dubai Air Show.
Burger King deems new menu items a success.
CBS includes Charlie Rose and Gayle King in revised The Early Show roster.
Citigroup to sell EMI units for $4 billion.
Facebook retreats on privacy dispute with U.S. government.
GE foresees strong growth in emerging markets.
GM raises alarms in Europe with restructuring pledge as its Buick division bets on a lush interior in new Verano compact.
Kohl's adds $30 million to holiday marketing budget.Continue reading...