brand innovation
Posted by Shirley Brady on September 25, 2011 11:43 PM
IBM's THINK Exhibit opened this weekend in New York at Lincoln Center. Featuring live data visualization, a first-of-a-kind immersive film across 40 screens and giant interactive stations, the exhibit explores how we can make the world work better. But what is it, exactly? The New York Times writes:
Partly, it is corporate public relations. We learn about IBM’s astonishing accomplishments over a century, its researchers creating what is now commonplace: UPC bar codes, magnetic strips holding data on cards, computer hard drives. IBM scientists have received Nobel Prizes, performed molecular prestidigitation and won chess and “Jeopardy!” games with pioneering examples of artificial intelligence.
The exhibition is also meant to demonstrate IBM’s vision of the world while defining its mission to the public, for it is no longer an office machine company or the maker of the world’s best electric typewriter (the Selectric), or the designer of mainframe computers, or even the manufacturer of the once-ubiquitous IBM PC.Continue reading...