Skypevertising: Skype Connects Marketers and Customers

Skype has expanded its pay-for-call service for advertisers with the launch of Click & Call Advertising. This new product enables brand marketers and advertisers to generate inbound calls from Skype customers.

The move offers a quantifiable method to drive customer calls. Now millions of business phone numbers listed online can display Skype's Free Call button which, when clicked, will launch the new software and connect the caller for free.

It also creates a new revenue stream for Skype, of course, while aiming to make life easier for advertisers to connect with the 560 million Skypers worldwide.Continue reading...