Best Global Green Brands 2014

brand strategy

With America Now Awash in Oil, GM and ExxonMobile See New Opportunities

Posted by Dale Buss on December 18, 2013 12:39 PM

Don't look now, but burgeoning domestic oil and gas production is beginning to create all sorts of new and potential "trickle-out" effects, pressures, and opportunities for brands. Just ask General Motors and ExxonMobil.

American consumers' rising sense of "energy security" likely has contributed to the fact that sales of GM's behemoth, old versions of the Chevrolet Suburban and Tahoe SUVs rose by 8 percent and 24 percent, respectively, for the year to date through November, at a time when compactness and ever-improving fuel economy have become the bywords of the US auto industry.

That performance also has helped give GM excecutives the confidence to go ahead with plans for launching significantly upgraded Suburban and Tahoe versions in 2015 and to raise list prices on the new models from $1,000 to $3,000 above current models, to around $46,000 and higher, according to Automotive News. The new versions will boast a major redesign, more amenities and improved fuel economy, and GM expects them to defend the company's whopping 44 percent share of large-SUV sales in the United States.Continue reading...

brand news

In the News: Hilton, Green Mountain, A&E and more

Posted by Dale Buss on December 12, 2013 09:20 AM

In the News

Hilton raises more than $2.3 billion in biggest-ever hotel IPO.

Green Mountain introduces college-branded K-Cup brewers.

A&E rebrands Bio as Lifestyle Network FYI.

American Airlines signs big jet deals with Bombardier and Embraer.

Aramark prices IPO at high end.

Avon halts rollout of new order-management system.

Barnes & Noble sees chairman book $40 million loss on company stock sale.

Boeing gets new offer from machinists in Washington on 777X factory.

ExxonMobil presses to be able to export US oil.

Ford board is said to want answers from CEO Alan Mulally about his future.Continue reading...

brand news

In the News: Sony, Volkswagen, Adidas and more

Posted by Dale Buss on November 15, 2013 07:58 AM

In the News

Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.

Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.

Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.

A.G. Lafley shuffles P&G executives as one moves to Google.

Alexander McQueen collaborates with Damien Hirst

Berkshire Hathaway takes big stake in ExxonMobil.

Cisco earnings miss portends broader changes in industry.

Compuware gets shareholder pressure to put itself up for sale.

Comcast plans to start selling films.

Dolce & Gabbana appeal tax evasian conviction. 

Eminem taps brand partners to promote new album.Continue reading...

brand news

In the News: Amazon, Citi, Chanel and more

Posted by Dale Buss on October 26, 2012 09:02 AM

In the News

Amazon swings to loss on aggressive spending on future growth, worries about Apple's iPad mini, while Apple disses Microsoft Surface tablet.

BBC sees dimensions of Jimmy Savile sex abuse scandal grow.

Bank of America still dealing with fallout from collapse of Countrywide.

Chanel benefits from buzz created by Brad Pitt campaign.

Cheesecake Factory bucks casual-dining traffic decline.

Chipotle considers once-forbidden veer toward fast-food platform.

Citigroup CEO exit reportedly was planned for months.Continue reading...

sustainability

Frack and Roll: Exxon, Other U.S. Energy Brands Open Tap on Hydraulic Fracturing

Posted by Dale Buss on September 25, 2012 06:03 PM

The revolution in discovery and exploitation of shale oil and gas in the American heartland, starting with North Dakota, is turning global energy economics and, potentially, politics upside-down. It's also prompting major shifts in strategy for the big brands on the energy map in the United States and the world.

ExxonMobil became the latest iconic energy brand to boost its stake in the Bakken Shale formation when last week it agreed to buy assets of Denbury Resources there for $1.6 billion in cash and interests in two oil fields. The move increased Exxon's acreage in the formation, centered under North Dakota, which has helped make the state the second-largest oil-producing state in America, after Texas.

Royal Dutch Shell also has invested more in such "unconventional" oil assets lately, recently buying $2 billion worth of such properties from Chesapeake Energy. And in efforts to exploit the growing potential of shale reserves worldwide, Chevron is helping the Chinese company Sinopec.Continue reading...

brand news

In the News: BlackBerry, Tide Pods, Formula One and more

Posted by Shirley Brady on May 28, 2012 08:59 AM

In the News

BlackBerry-maker RIM plans to slash staff.

P&G will change candy-resembling Tide Pods on child safety concerns.

Formula One wins court challenge overturning 'F1' trademark‎.

Amazon will sell pre-paid wireless service in Japan.

Apple applies for patents on advanced stylus.

Two years after BP oil spill, tourists return to US Gulf.

Cisco pulls the plug on its Cius tablet.

ExxonMobil to vote on gay protections.

Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...

BP Faces Critical Test; Pepsi (and Snooki) to the Rescue

Posted by Shirley Brady on July 13, 2010 10:00 AM

The Wall Street Journal calls BP's capping of the Gulf oil leak the end of the beginning, with "crunch time" ahead. Pressure tests will be performed today to see if the cap can be left on the well.

The New York Times revisits BP's safety record, while U.S. senators want the company's role in Lockerbie bomber release investigated.

BP's talks with Apache are causing concern, as Abu Dhabi's crown prince reportedly considers taking a stake.

Pepsi is offering $1.3 million for ideas to aid the Gulf (submit here through Thursday at noon ET), while Jersey Shore's Snooki is doing her bit.

ExxonMobil, meanwhile, is treading lightly these days.

brand news

In the News: It's Fun to Stay at The Y (Not MCA)

Posted by Shirley Brady on July 12, 2010 09:00 AM

In sad news for the Village People, the YMCA follows KFC, NPR and AARP in formally adopting its acronym and shedding three letters to become just the Y. Individual branches will still be known as "The YMCA of ____." (Update: Village People respond, more details here.)

BP shares rise on news it's making progress on oil spill containment but not making promises — and that it's rumored to be in talks to sell assets to Apache, and facing a possible ExxonMobil takeover bid. Louisiana is pitching BP on a scheme to get unemployed commercial fishermen back on the job.

Spain's octopus-predicted triumph over the Netherlands in the World Cup final drew Nelson Mandela to the closing ceremony while Uruguay's Diego Forlan won the Adidas Golden Ball (not the unpopular Jabulani) for individual achievement. A likely terrorist attack in Uganda killing at least 60 World Cup fans marred yesterday's celebrations.Continue reading...

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