in the spotlight

Brands React to FCC Net Neutrality Vote

Posted by Sheila Shayon on February 26, 2015 04:57 PM

Verizon net neutrality morse code

In an historic victory for proponents of net neutrality, America's Federal Communications Commission has voted (as expected) to regulate the Internet under Title II of the 1934 Communications Act, currently applicable to telephone service. The ruling enables the FCC to prevent Internet service providers (ISPs) from manipulating the speed sites are transmitted on their networks.

Big ISPs like Comcast, AT&T and Verizon, along with the cable industry's National Cable and Telecommunications Association, are expected to sue the FCC in an effort to have the ruling thrown out.

In a surprisingly fresh reproach, Verizon issued its response on its public policy blog in Morse code (suggesting the archaic nature of the ruling) translated in part as, "The FCC today chose to change the way the commercial Internet has operated since its creation."Continue reading...

brand news

Brand News: Nickelodeon, RadioShack, Samsung and More

Posted by Dale Buss on February 26, 2015 09:18 AM

TOP STORIES

RadioShack gets approval to auction off about 2,000 stores, while GameStop eyes some of them.

Nickelodeon introduces Noggin mobile video service for kids.

Samsung freezes salaries for 2015 as Galaxy S6 teased online.

YouTube still doesn't make a profit for Google, despite $4 billion in revenue.

FCC to vote Thursday on net neutrality.Continue reading...

mobile brands

Mobile Brands Battle FCC's Net Neutrality Move in Looming Title II Vote

Posted by Sheila Shayon on February 6, 2015 11:14 AM

The ongoing debate over democratic media versus commercial control in the US is in the news again as the FCC, whose job is to defend the “public interest,” grapples with the need to bridge the digital divide for consumers while balancing the needs of the companies—and brands—providing access to broadband, which has become the cornerstone of our daily lives.

In an historic move this week, FCC Chairman Tom Wheeler announced that he has had a change of heart, in what The New Yorker calls his "Nixon-goes-to-China moment."

Wheeler is now proposing new rules that will regulate Internet service providers as common carriers in a vote for net neutrality in a Feb. 26 vote that former FCC commissioner Michael Copps called “The Biggest FCC Vote Ever,” as it will define the future quality of broadcasting in the foreseeable future. Continue reading...

brand news

Brand News: Super Bowl 49 Digital Teaser Campaigns Continue

Posted by Shirley Brady on January 28, 2015 08:00 AM

Kia Super Bowl 2015 Pierce Brosnan

TOP STORIES

Super Bowl watch: Kia reveals Bond-like Game Day commercial with Pierce Brosnan (above) ... GoDaddy pulls Budweiser-teasing spot with lost puppy following complaints as Budweiser reveals its lost puppy spot (and soft spot for Clydesdales) ... Coca-Cola aims to make the Internet a happier place in SB49 teaser campaign that also features longtime GoDaddy ambassador Danica Patrick ... Nissan promotes #withdad campaign with Clay Matthews Jr. ... Hyundai releases Game Day spot for Canadian market ... Pepsi promotes Hype Your Hometown winner ... Volvo promotes its Big Game campaign on social ... American Family Insurance teases #dreamfearlessly ... Facebook takes a page out of Twitter's Super Bowl playback with contextual ads ... and the NFL releases chilling anti-domestic violence PSA while making Richard Sherman put away Beats headphones at Super Bowl Media Day.

Apple crushes analyst expectations with record-breaking quarter fueled by iPhone sales—the biggest quarterly profit of a public company in history, according to S&P.

McDonald's CEO Don Thompson is being replaced by chief brand officer Steve Easterbrook.

Facebook soars as mobile-first company, beating analyst estimates with record-breaking quarter..

Yahoo bows to pressure to spin off Alibaba shares.Continue reading...

click for a cause

Brands Spin the Wheel to Raise Awareness for Net Neutrality

Posted by Sheila Shayon on September 10, 2014 01:27 PM

Today is Internet Slowdown Day, which aims to rally brands and consumers in favor of stronger net neutrality regulations in the US. The FCC is currently considering new legislation that allows cable giants like AT&T, Comcast and Verizon to operate a two-tiered internet: "slow lanes" for most, and "fast lanes" for those willing to pay more.

Net neutrality activists, including major online brands like Google, Netflix, Etsy, Reddit, Mozilla, Kickstarter, Imgur, Foursquare, and Wordpress are protesting the legislation by displaying an infinitely-spinning "site loading" icon, aka the "spinning wheel of death." The online protest is set to run for 24 hours. 

Online brands have been joined by the American Civil Liberties Union, Common Cause, the Future of Music Coalition, Greenpeace USA, the Harry Potter Alliance, MoveOn, the Sierra Club and the Electronic Frontier Foundation in the public protest against a slower internet.Continue reading...

brand news

Brand News: AT&T, Coca-Cola, Google and more

Posted by Dale Buss on May 13, 2014 09:39 AM

TOP 5 STORIES

Brands to Watch

AT&T said to be in “advanced talks” to acquire DirecTV for $50 billion.

Coca-Cola increases stake in Keurig to become largest shareholder.

Google must delete some sensitive information if asked, Europe rules.

FCC Chairman will revise net-neutrality rules to prevent “fast lanes” as activist campaign ramps up.

Forever 21 dives deeper into cheap, trendy clothes with new F21 Red retail concept.

MORE BRAND NEWS:

Audi makes London showroom a tech-rich showpiece for brand.

Chrysler posts huge net loss after costs of completing merger with Fiat.

Cisco launches connected billboard in San Francisco.

Credit Suisse could be facing fines of $2 billion for helping US residents avoid taxes.Continue reading...

viral buzz

Watch the Hollywood Ad That May Result in $2 Million Fines for US Broadcasters

Posted by Abe Sauer on March 7, 2014 11:23 AM

Everyone knows the shrill shriek of the US' emergency broadcasting system. And while it may be a drill, it's no joke. The FCC is looking to hit Viacom, ESPN, and NBCUniversal with fines for running ads last year for the film Olympus Has Fallen because the ad featured the emergency alert system tones.Continue reading...

health matters

Four Years Later, FLOTUS' Let's Move Turns Focus to Food Marketing in Schools

Posted by Sheila Shayon on February 26, 2014 03:11 PM

In celebration of the fourth anniversary of her Let's Move movement, First Lady Michelle Obama is pressing forward on her ambitions to curb junk food marketing to kids. In an announcement with US Agriculture Secretary Tom Vilsack, Obama introduced a proposal to ban advertising of sodas and unhealthy snacks in public schools. 

"Our classrooms should be healthy places where kids are not bombarded with ads for junk food," Obama said at a White House event, according to NBC. 

Vilsack said the new rules eliminate marketing for products that can’t be sold in schools. "If you can't sell it, you ought not to be able to market it," noting that companies spend $149 million a year marketing food and drinks to kids in public schools.

According to the FCC, the heaviest marketers are candy and snack food manufacturers and beverage companies and fast-food chains, offering enticements like coupons for pizza for reading books. Still, only two states, California and Connecticut, have banned sodas and junk food from public schools, the former in 2005 and the latter in 2006.Continue reading...

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