2014 Brandcameo Product Placement Awards

doing good

Godiva's Lady Godiva Awards Accepting Nominations for Local Heroines

Posted by Sheila Shayon on December 12, 2012 10:18 AM

In April, GODIVA Chocolatier launched its Lady Godiva Program, honoring inspirational women on a local and national level who embody the original Lady Godiva’s selflessness, generosity and leadership as seen above.

Every two years, GODIVA selects a National Lady GODIVA Honoree and this year its first recipient is Lauren Bush Lauren, Co-Founder of FEED Projects, whose non-profit has provided over 60 million school meals to children living in 62 countries throughout the world through the United Nationals WFP since the launch. 

GODIVA committed to sell one-of-a-kind FEED 10 bags, with each providing 10 school meals to children in cocoa-producing regions, and most recently, launched exclusive limited edition products like the FEED 8 Origins Collection of chocolates, where for each box sold, 8 meals will be donated to children in Ecuador and Uganda.

“The Lady GODIVA Program takes this notion of giving one step further.  With the creation of the Lady GODIVA Program, we will honor outstanding women that make a difference both on a national and local level as well as the causes that matter most to women,” says Jim Goldman, President & CEO, GODIVA Chocolatier.Continue reading...

doing good

TOMS New Campaign Helps Kids' Charity FEED

Posted by Sheila Shayon on April 6, 2012 03:03 PM

TOMS has partnered with FEED Projects to help children stay focused in school by providing meals. Every purchase of a pair of limited edition FEED 12 Classics gives one pair of new shoes and 12 school meals to children in need.

Founded in 2007 by model Lauren Bush Lauren, the presidential niece and granddaughter, FEED Projects sells FEED bags, sometimes in collaboration. (Remember the co-branded Gap faux pas?) A portion of each sale is donated to the United Nations World Food Program for children.

Bringing charity back home, TOMS founder Blake Mycoskie has partnered with Helen Keller International's ChildSight program to help provide prescription glasses to children living in impoverished U.S. communities.Continue reading...

breaking

Gap Apologizes for Made in USA (vs Made in China) Flap

Posted by Shirley Brady on December 16, 2010 05:43 PM

Gap has issued a response to the "Made in USA" vs "Really Made in China" labeling on its holiday collection, a story that brandchannel broke yesterday:

"We regret any misunderstanding caused about Gap’s line of FEED USA bags. There are several bags in the FEED USA collection. The FEED USA Canvas Tote bag and the limited edition one-of-a-kind Bandana Bag are both made in the USA. However, the FEED USA Denim Bucket bags are made in China, and should not have been connected to the Made in the USA signs. The tags in the bags are labeled correctly. The signage in the store is incorrect. We are removing the store signage and our website is being updated. We apologize for any inaccurate messaging. We are proud of our FEED USA partnership. Gap donates $5 toward FEED USA’s school lunch program for each bag sold."

Indeed, the denim bucket bag in question is no longer for sale on Gap.com's FEED USA holiday store.

As Abe Sauer's story pointed out (based on a tip from brandchannel reader Tom Martin, who spotted the disconnect and uploaded his pix online), the point isn't the worthiness of FEED USA or the holiday campaign.

It's about misleading labeling, and the disconnect between Gap's messaging and merchandising, particularly in a high-profile holiday and corporate social responsibility initiative.Continue reading...

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