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cause marketing

FEED Supper Makes Strides to 1 Million Meals Goal

Posted by Sheila Shayon on October 3, 2014 01:03 PM

FEED Projects is halfway through its monthlong Feed Supper campaign, which started on September 16 and wraps up on the UN's World Food Day on October 16.

The goal is to provide 1 million meals to Feeding America through hosted dinner parties, and it's more than halfway there, with more than 625,000 meals provided as of today.Continue reading...

brand collaborators

Target Prepares to Launch Pro-Social Designer Collection with FEED USA

Posted by Sheila Shayon on May 6, 2013 11:41 AM

More than 50 million Americans are “food insecure,” according to a 2011 US Department of Agriculture study. In its latest designer collaboration, Target is partnering with FEED Projects to help change that. 

Target is joining forces with Lauren Bush Lauren's FEED Projects, which has previously partnered with Gap, Bergdorf Goodman and Pottery Barn, but the Target partnership is the largest to date. The collection is due to launch June 30. The duo just wrapped up a five-city tour of Feeding America programs that took them to food banks and local pantries in San Francisco, Minnesota, New York City and more. Target and FEED are hoping the partnership will generate 10 million meals for Feeding America.

"Target (has) such a massive reach that we just don't have," Lauren told USA Today. "So it's wonderful when we can partner with Target to really just blow it out and have such a big impact in a short amount of time."Continue reading...

doing good

FEED Bags Clarins Partnership

Posted by Barry Silverstein on July 5, 2011 12:30 PM

Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.

Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.

This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.

To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...

truth in advertising

Gap Made In the USA Campaign: Made In China

Posted by Abe Sauer on December 15, 2010 01:12 PM

Apparently unfulfilled with the abuse the brand has already received in 2010, Gap has again put its reputation on the discount rack.

It seems the promotional materials for Gap's holiday anti-hunger FEED campaign (the glitzy charity founded by presidential niece and future Ralph Lauren daughter-in-law, Lauren Bush) don't match up with the actual materials.

As can be seen in the photo above (snapped by Thomas Martin, via imgur), Gap invites shoppers to "buy these limited edition bags and we'll donate $5 to our nation's school lunch programs." Topping off the patriotic promotion is a "Made in USA" logo on the bags and in-store signage.

The only problem: the limited edition bags are made in China, as indicated on the tag, circled above. The timing couldn't be worse, coming as Gap launches Project Reindeer, a social media-driven five-day holiday marketing push. Check out Bush's Gap ad for FEED after the jump.Continue reading...


Gap Want: Celebrating Holiday 2010 with Heart, Same Logo

Posted by Caroline Smith on November 22, 2010 11:30 AM

This season, after one very large identity crisis, Gap has decided to stick with the tried and true. The retailer’s holiday commercials never fail to delight, and this year’s campaign, “Gap Want,” while slightly less jazzy than those of years past, is no exception.Continue reading...

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