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After the Biggest Shopping Day of the Year, Consumerism Redeems Itself with #GivingTuesday

Posted by Sheila Shayon on December 3, 2013 06:39 PM

The biggest shopping day of the year—Black Friday—has birthed a handful of shopping spinoffs, including a less than welcome Grey Thursday, Small Business Saturday, and the wildly successful Cyber Monday—and now in its second year—Giving Tuesday

Started last year as an antidote to the holiday weekend's retail madness by New York's 92nd Street Y and the United Nations Foundation, #GivingTuesday has now gone global with organizations in Australia, Canada, Mexico and Singapore participating. More than 8,000 organizations have signed up to participate from all 50 US states—a marked increase from last year’s inaugural event that attracted over 2,500 organizations.

Some efforts from major brands include:Continue reading...

brand collaborators

Target Prepares to Launch Pro-Social Designer Collection with FEED USA

Posted by Sheila Shayon on May 6, 2013 11:41 AM

More than 50 million Americans are “food insecure,” according to a 2011 US Department of Agriculture study. In its latest designer collaboration, Target is partnering with FEED Projects to help change that. 

Target is joining forces with Lauren Bush Lauren's FEED Projects, which has previously partnered with Gap, Bergdorf Goodman and Pottery Barn, but the Target partnership is the largest to date. The collection is due to launch June 30. The duo just wrapped up a five-city tour of Feeding America programs that took them to food banks and local pantries in San Francisco, Minnesota, New York City and more. Target and FEED are hoping the partnership will generate 10 million meals for Feeding America.

"Target (has) such a massive reach that we just don't have," Lauren told USA Today. "So it's wonderful when we can partner with Target to really just blow it out and have such a big impact in a short amount of time."Continue reading...

doing good

FEED Bags Clarins Partnership

Posted by Barry Silverstein on July 5, 2011 12:30 PM

Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.

Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.

This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.

To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...

Gap Apologizes for Made in USA (vs Made in China) Flap

Posted by Shirley Brady on December 16, 2010 05:43 PM

Gap has issued a response to the "Made in USA" vs "Really Made in China" labeling on its holiday collection, a story that brandchannel broke yesterday:

"We regret any misunderstanding caused about Gap’s line of FEED USA bags. There are several bags in the FEED USA collection. The FEED USA Canvas Tote bag and the limited edition one-of-a-kind Bandana Bag are both made in the USA. However, the FEED USA Denim Bucket bags are made in China, and should not have been connected to the Made in the USA signs. The tags in the bags are labeled correctly. The signage in the store is incorrect. We are removing the store signage and our website is being updated. We apologize for any inaccurate messaging. We are proud of our FEED USA partnership. Gap donates $5 toward FEED USA’s school lunch program for each bag sold."

Indeed, the denim bucket bag in question is no longer for sale on Gap.com's FEED USA holiday store.

As Abe Sauer's story pointed out (based on a tip from brandchannel reader Tom Martin, who spotted the disconnect and uploaded his pix online), the point isn't the worthiness of FEED USA or the holiday campaign.

It's about misleading labeling, and the disconnect between Gap's messaging and merchandising, particularly in a high-profile holiday and corporate social responsibility initiative.Continue reading...

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