Consumer product marketers have long known that women make most of the household buying decisions. That's why mega-marketers like Procter & Gamble unashamedly target the majority of their products, and their product promotion, to moms specifically and women in general.

Car makers have discovered that women are also a key demographic when it comes to buying a new automobile, but they have, for the most part, veered away from creating a car specifically for women. 

Now Honda is looking to shake up the industry with a new sub-brand of the Honda Fit called, in a fill-in-the-blank kind of way, "She's." It's pinktastic, and has nothing to do with Breast Cancer Awareness other than an affinity for the feminine hue.Continue reading...

New York Giants Super Bowl champion Victor Cruz cut the ribbon today in a kick-off event for New York's Mercedes-Benz Fashion Week, now gearing up to debut Fall 2012 collections starting Thursday morning at Lincoln Center.

There's also a whirlwind of virtual activity in what the HighLow blog calls "the most egalitarian" New York Fashion Week yet, including a Facebook invitation to RSVP to live-streams of the runway shows and join the conversation on Twitter via the #liverunway hashtag.

YouTube and Maybelline will once again sponsor a real-time YouTube channel that will bring 30 of the Fall 2012 runway shows to the world. The runway videos will also be archived at the Mercedes-Benz Fashion Week YouTube channel.

Cover Girl is partnering with Polyvore and the Fashion Institute of Technology on Polyvore.com/Live, which will see four FIT grads debut their collections to an audience of fashion insiders and bloggers: Lauren Bagliore, Vengsarkar “Ven” Budhu, Sergio Guadarrama, and Dana-Maxx Pomerantz.Continue reading...