Rubber Soul: Gucci Unveils Recycled Sustainable Shoes for Summer

Gucci is expanding its luxury brand with a new “Sustainable Soles” line of footwear made with biodegradable plastic sourced from compost.

The $170 haute jelly shoes (dubbed the Marola) feature the brand's fiercely protected interlocking G's logo in contrast to the more subtle eco-friendly men's sneaker (see below) that will hit stores by the end of this month.

Both were designed by Frida Giannini, Gucci’s creative director, who has also expanded the brand's commitment to sustainable packaging.Continue reading...