Is Nike's "Write The Future" Cursed?

Sure, Nike's "Write the Future" ad is being heralded as one of the greatest ambush marketing moves of all time (including by Nike's VP of brand, Trevor Edwards). It has been viewed 16 million-plus times just on YouTube, and can be seen playing all over World Cup-related broadcasts. A critical success, boatloads of exposure to the brand. But there's grumbling afoot: is the Nike ad cursing its stars? And if so, by the conclusion of the Cup in July, could it come to be seen as a joke? Many of the stars (and teams) featured in the now iconic ad are slumping, tragically. See what we mean after the jump.Continue reading...