social media watch

RIP Gowalla: Team, Not Brand, Joins Facebook

Posted by Sheila Shayon on December 5, 2011 01:06 PM

CNN set off a firestorm of speculation when it reported Friday that Facebook had acquired Gowalla, the location-based check-in mobile app similar to Foursquare.

Facebook declined to comment, but Josh Williams, Gowalla founder and CEO did not deny the deal in an email to AllThingsD on Sunday, writing, “The ink on the deal is not dry, so our holding pattern is that we do not comment on rumours and speculation. I have another email penned that was ready to send you today, assuming you would get this news before the story was officially released. But now it is all over Twitter, so you have likely heard. A longer email will be sent soon.”

Turns out, as Business Insider reports and a Gowalla blog post confirms, that the Gowalla team is indeed joining Facebook — but not the brand itself, which will be killed off in order to supercharge the timeline feature on Facebook, whose own Facebook Places check-in function launched last year but never took off.Continue reading...

doing good

Pepsi and 7-Eleven Boost Feeding America

Posted by Sheila Shayon on October 25, 2011 02:38 PM

Pepsi is at it again, showing how a mega-brand can make a major difference, even one nickel at a time.

According to World Hunger, last year some “17.2 million households, 14.5 percent of households (approximately one in seven), were food insecure, the highest number ever recorded in the United States.”

Partnering with 7-Eleven convenience stores nationwide, the beverage giant will donate five cents from each 20-oz. Pepsi product purchased at a 7-Eleven store, or, in a growing trend of slacktivism spurred by social media, they'll double the donation if it involves checking in using Facebook Places.Continue reading...

brand news

Brands to Watch: Bank of America, Google, Ticketmaster

Posted by Peter Feld on August 24, 2011 06:00 PM

Analysts stick up for beleaguered Bank of America.

Lawsuit accuses ComScore of violating the privacy of consumers it tracks.

Facebook concedes to Foursquare in the location wars, phases out Facebook Places.

Google pays $500 million to settle Justice Department charges it advertised illegal pharmacies. Continue reading...

brand news

Brands to Watch: Amazon, Apple, Twitter & more

Posted by Shirley Brady on August 1, 2011 06:00 PM

Brands to Watch

U.S. House is expected to pass debt ceiling bill tonight, with the Senate set to vote Tuesday.

Amazon launches AmazonLocal daily deals in Groupon's hometown of Chicago; launches MyHabit app to compete with Gilt Groupe; beefs up streaming offering to compete with Hulu by adding Universal titles; and looks to expand Kindle library.

Apple iPhone 5 now rumored for October; Apple TV lets users buy TV shows with streaming update; and Apple blocks Samsung tablet release in Australia.

Twitter confirms "significant" ($800M?) funding round led by Russia's DST Global; adds Dutch and Indonesian local sites; and opens NYC office.

Adobe bows to Apple and builds Flash alternative.

Airbnb looks to defuse user security concerns by offering $50,000 guarantee to homeowners.

Allstate to shut banking unit, posts $620M in losses on tornado claims.Continue reading...

local branding

MasterCard Priceless Cities Woos Yankees Fans in New York

Posted by Sheila Shayon on July 18, 2011 11:00 AM

As part of MasterCard Worldwide’s iconic "Priceless" campaign, the brand has created a New York-based promotional event for its Priceless Cities in-market branding campaign.

Given that it's summer in the Big Apple, Priceless New York centers around — what else? — the New York Yankees, creating a game for baseball fans to play by hiding Yankee’s seats throughout the city in partnership with Facebook Places.

Find the chairs and check-in via Facebook Places to be eligible to win special prizes, including meet-and-greets with Yankee greats, a “safari sleepover” at the Bronx Zoo, “V.I.P. treatment” at Marcus Samuelsson's red-hot Red Rooster restaurant in Harlem, and access to a new section of Yankee Stadium known as Batter’s Eye View – which includes a MasterCard Batter’s Eye Cafe.Continue reading...

social marketing

Facebook Deals Expands to Europe and Canada

Posted by Shirley Brady on January 31, 2011 02:00 PM

Facebook Deals launched Nov. 3 in the US. Now the location-based is launching in the UK, with charter brands offering specials including Alton Towers Resort, Argos, Benetton, Debenhams, Mazda, Starbucks, and YO! Sushi, plus other parts of Europe — Germany, Italy, France, Spain — plus Canada.

Starbucks in the UK, according to InformationWeek, "is offering a free cup of coffee to anyone (the first 30,000, says the Guardian) who checks in to Places Deals Monday (while) Benetton will donate £2 or €2 to Architecture for Humanity for every person who checks in. Mazda is giving users the chance to earn a 20% discount — or more than £4,600 — off its MX-5 sports car."

Additionally, the first 1,000 Facebookers to check in at Debenhams will receive a free mascara and makeover, and the first four customers to upgrade their contracts and check in at O2 stores will win a free Xbox or Playstation.Continue reading...

social media watch

Foursquare's 2010 Report Card: Top Marks, But What About Facebook?

Posted by Sheila Shayon on January 26, 2011 12:00 PM

Foursquare this week reported staggering growth in 2010. With 6 million registered users, it grew 3,400% last year for some 381,576,305 check-ins. 

The location-based brand's largest check-in stunt to date was the Jon Stewart-Stephen Colbert "Rally To Restore Sanity" in Washington, which received 30,525 check-ins.

Also notable last year: 50,000 Americans checking in on Election Day from 23,500 polling places, and its first outer space check-in, from the International Space Station, on October 22.

The places generating the biggest number of check-ins in 2010 related to food — in one creative marketing tie-in, 224 people named Wendy checked into Wendy's restaurants — followed by offices, shops, gyms and concert venues.Continue reading...

social marketing

Buick Gets in the Game with Quest for the Keys Scavenger Hunt

Posted by Sheila Shayon on January 19, 2011 11:00 AM

Social media scavenging is now yielding ever bigger rewards for brands. Witness “Quest for the Keys,” which marks Buick’s most innovative social marketing exercise to date.

The mobile-centric scavenger hunt rolls out Monday, hiding keys in Miami, Los Angeles, Atlanta, Chicago, Minneapolis, New York and Austin, with clues for fans on the brand's Facebook page and @buick Twitter feed over the next three weeks, culminating in a day of actual scavenger hunting and a final draw in November.

Each city holds a key with a $2,000 cash reward – and the final three winners can choose a Verano, Regal, LaCrosse or Enclave.Continue reading...

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