branding together

Coca-Cola Taps Spotify to Open Musical Happiness via Facebook

Posted by Sheila Shayon on April 18, 2012 04:08 PM

Coca-Cola is mounting a massive music-based global marketing campaign pegged to the London 2012 Olympics, so it makes sense that Coke would partner with the leading musical app (Spotify) on the biggest social network (Facebook) to bring free music to countries worldwide, expanding on a relationship that started last year.

A message posted on Coca-Cola's corporate Twitter feed confirmed the partnership following Spotify's CEO keynote at the Ad Age digital summit this morning in New York: “What goes better with Coke? Music. Daniel Ek just announced @Spotify and Coke partnership.”

The details were forthcoming at a post-keynote press conference: Spotify will be the primary technology for Coca-Cola Music worldwide, with its app integrated into Coke's Facebook presence and Timeline for a ‘seamless social music experience.’

Coca-Cola will leverage the Spotify API and platform through a variety of applications, the first of which was built by independent developers during a two-day Spotify/Coca-Cola “hackers den” held in New York City this past weekend, which will be unveiled at the 2012 Olympics in London.Continue reading...

social media watch

Overreaching in Aisle 2? Union Discounts Grocer's Social Media Policy

Posted by Sheila Shayon on April 2, 2012 11:01 AM

In a closely watched case that could impact employees' use of social media, the United Food and Commercial Workers Local 1500 has filed a petition with the National Labor Relations Board alleging that the Stop & Shop grocery chain's social media policy is "impermissibly vague, overbroad and violated Section 7 rights of employees" that protects the right to organize and bargain.

The Union represents 5,500 Stop & Shop employees at 45 stores in and around New York City. The petition alleges that Stop & Shop enacted the social media policy without consulting the union, a violation of collective bargaining rights, while forbidding employees from disclosing confidential information (such as salaries) on sites like Facebook and Twitter.

The policy also prohibits employees from discrediting the store's practices or products on their personal social media posts. Furthermore, according to legal counsel for the Union, Patricia McConnell of Meyer Suozzi English & Klein, the policy requires employees to report colleagues’ violations whereby workers face disciplinary action — up to and including termination.Continue reading...

social marketing

With Facebook Timeline Looming, Brands Need to Be More Responsive

Posted by Mark J. Miller on March 29, 2012 05:04 PM

One of the beautiful things about social media is that suddenly there is a way for everyday consumers can reach out and actually communicate with a brand without having to sit on hold waiting for a customer-service agent who might have no idea what you’re talking about.

Some companies have a team of people who keep busy all day monitoring and responding to the posts that flood in from Twitter and Facebook. We’re all just looking for human contact, right? And if a brand can give that to a consumer, that can’t hurt the brand loyalty.

Of course, plenty of brands don’t have a team of people doing that, either, so it’s not shocking that a new study has found that the responsiveness of 20 top U.S. retailers on Facebook is, well, “uneven, at best,” according to CNN.

As brands rush to meet Friday's deadline to curate their Facebook Timeline, it's sobering food for thought — but there's good news for brands that have already made the Timeline switch.Continue reading...

social media watch

RIP Gowalla: Team, Not Brand, Joins Facebook

Posted by Sheila Shayon on December 5, 2011 01:06 PM

CNN set off a firestorm of speculation when it reported Friday that Facebook had acquired Gowalla, the location-based check-in mobile app similar to Foursquare.

Facebook declined to comment, but Josh Williams, Gowalla founder and CEO did not deny the deal in an email to AllThingsD on Sunday, writing, “The ink on the deal is not dry, so our holding pattern is that we do not comment on rumours and speculation. I have another email penned that was ready to send you today, assuming you would get this news before the story was officially released. But now it is all over Twitter, so you have likely heard. A longer email will be sent soon.”

Turns out, as Business Insider reports and a Gowalla blog post confirms, that the Gowalla team is indeed joining Facebook — but not the brand itself, which will be killed off in order to supercharge the timeline feature on Facebook, whose own Facebook Places check-in function launched last year but never took off.Continue reading...

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