Interbrand IQ: The Best Asian Brands Issue

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sex sells

Burger King's Shower Girl Still Serving Up Breakfast

Posted by Stephanie Startz on December 18, 2009 02:41 PM

It's been eight days since she steamed up the Internet, and despite a surge of condemnation and controversy late last week, the UK's sexy spokeswoman for Burger King's breakfast menu is still serving suds with spuds.

Burger King's latest online marketing venture invites voyeurs to “watch the shower babe shake her bits to the hits at 9:30 a.m. every morning" on the web site, singingintheshower.co.uk.

While on the site customers can vote on what song the model sings and what bikini she wears, enter to win a date with the “shower babe,” and download coupons. The site is age restricted to 18 and over.Continue reading...

tech fail

Pepsi's iPhone App Offering Dating Advice To Men Causes Controversy

Posted by Stephanie Startz on October 14, 2009 04:31 PM

With sponsored iPhone apps flooding the marketplace, a brand needs make a big splash to stand out. Enter PepsiCo's "Amp Up Before You Score" iPhone app, released on Friday.

Proving that there's no such thing as bad publicity, the app has created a firestorm of controversy -- even if it's really just a tempest in an iPhone. The male-targeted application offers dating and "pick up" advice guaranteed to assist in "scoring" with members of the opposite sex.

The hetero-normative app allows men to choose from 24 "types" of women, ranging from "athlete" to "cougar" to "trouble," with pick-up lines, background information and restaurant listings for "suitors" to take their potential "conquests." You get the picture.Continue reading...

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