chew on this
Posted by Dale Buss on January 27, 2012 01:36 PM
British media and bloggers are claiming that British celebrity chef Jamie Oliver has stared down McDonald's about its use of what he has called "pink slime" in its burgers sold in America.
Oliver, who has been taking on school boards, local officials and the British government over nutrition, has made a long-running campaign of stopping McDonald's USA from using ammonium hydroxide as an ingredient in a beef filler for hamburgers, calling it not fit for a dog, according to the U.K.'s Daily Mail.
Long a fixture of culinary entertainment, with his own magazine and media empire, Oliver made a big deal of his opposition to the stuff before ABC canceled his show, Jamie Oliver's Food Revolution, last spring following its second season, after he also took a swing at McDonald's Chicken McNuggets in addition to its hamburger patty ingredients (watch below).
For its part, McDonald's U.S. denied that Oliver had forced its hand about pulling ammonium hydroxide. "At McDonald's, food safety has been and will continue to be a top priority," the company told brandchannel in a prepared statement, quoting Todd Bacon, the company's aptly-named senior director of quality systems for supply-chain management.Continue reading...
Posted by Dale Buss on July 26, 2011 02:00 PM
Maybe McDonald's is just feeling generous because its second-quarter net income rose by 15% and the iconic brand has been able to buck the vestiges of recession that have been afflicting so many of its competitors. Or maybe company executives are just tired of being played as villains by food activists.
Whatever the reason or reasons, McDonald's today laid out details of a new multi-pronged, multi-year commitment to boost nutrition in its menu and, to the extent it can, across American society. Most notably, it includes a major overhaul of the much-maligned Happy Meal in response to concerns about childhood obesity, as well as significant new uses of its influence in various forms of communication about food choices.
The company’s “Commitments to Offer Improved Nutrition Choices” aim to help Americans “make nutrition-minded choices whether visiting McDonald's or eating elsewhere.”Continue reading...
Posted by Shirley Brady on July 25, 2011 05:30 PM
McDonald's last week surprised office workers in downtown Chicago Oak Brook, Illinois, with a pop-up "summer beach party" to celebrate the launch of the new McCafe Mango Pineapple Real Fruit Smoothie. Tomorrow, they can find out just how nutritious that smoothie is.
The chain will unveil its new nutrition commitments tomorrow morning via a live webcast with Jan Fields, McDonald’s USA President, and senior director of nutrition Dr. Cindy Goody.
According to the press release, it's a "long-term" (multi-year) national initiative designed to "impact consumers and communities across the country," and will involve "ongoing menu evolutions and comprehensive nutrition awareness efforts." It will also "help kids and adults nationwide make informed food decisions."
Update: Click here for the details on McDonald's new nutrition commitment
Posted by Barry Silverstein on June 22, 2011 12:00 PM
Brand marketers, take note: There's a new family segment called "Tech Fast Forward" (TFF) that represents new opportunities for the future.
According to a just-released study by Ogilvy & Mather in partnership with Communispace, this emerging demographic is a household that uses more sophisticated technology than the average person and includes children ages 3 to 12.Continue reading...
license to thrill
Posted by Barry Silverstein on April 28, 2011 01:00 PM
Credit Disney with the first large-scale branding of imaginary characters. The house that Walt built is one of the great branding and licensing machines on the planet, and serves up characters galore as a regular part of its marketing menu.
Mickey Mouse, Goofy, Snow White, Belle from "Beauty and the Beast" and other figments of the imagination are not just characters but perennial revenue producers through merchandise sales and "appearances" at Disneyland, Disney World, and Disney Resorts. They also don't grow up and wind up in the tabloids.
That's why other character rights-holders are following suit, including DreamWorks — which makes perfect sense as it's run by former Disney animation head Jeffrey Katzenberg.Continue reading...