When most Brits hear the name "Alfie," they think of Michael Caine's skirt-chasing cad in the 1966 movie of the same name (with all due respect to Jude Law's reprisal of the character).

Now there's a new swinging Alfie out of the UK — chatting up his girl/friend Evie, about the benefits of Huggies' "drylock system" which promises to keep a baby's skin dry for up to 12 hours and help prevent leaks. He even has his own Twitter handle — presumably because he's too young to give out a mobile number.Continue reading...

One of the top contenders for the title of Children's Film of the 2012 Holiday Season is Arthur Christmas. An Aardman production for Sony Pictures Animation, the cross between The Polar Express and Megamind is a fast-paced, lively bit of family fun that looks at such seasonal quandaries as how does Santa deliver 2 billion plus packages in one night?

Not surprising, the film — which opens on Nov. 23 — boasts a number of brand tie-ins, including Toys R Us and UPS, which is teaming with the movie's marketers in a cross-promotion to benefit the Toys for Tots literacy program. One brand that came out of movie tie-in retirement to join Arthur Christmas was Denny's. We spoke with Denny’s vice president of marketing about why the brand teamed with this film after a six year hiatus from the big screen.Continue reading...