Posted by Dale Buss on February 19, 2013 04:06 PM
The Ford family brand is taking on a new sheen as the great-great-granddaughter of Henry Ford—Elena Ford—has been promoted higher in Ford Motor Co. than any family member in history—and her new responsibilities come in the increasingly important area of global dealer and consumer experience.
The former director of global marketing operations, now vice president, joins cousin Bill Ford, executive chairman and cousin Edsel Ford, a director of the company, which is controlled by family members who hold veto power with Class B voting shares. Bill Ford had risen to CEO of the company in 2006 and then demonstrated some of the legendary family smarts by hiring Alan Mulally from Boeing to become the new CEO and take the company to the next level. That's exactly what Mulally has done in setting Ford back on the path of long-term prosperity.
Elena will now have a role that promises to be increasingly crucial, not only to Ford but in an area where all its competitors are striving as well: ensuring that customers experience the brand in a consistently satisfactory way. Having been part of last year's "Go Further" dealer roadshow, she'll now oversee global dealer strategy, planning, training and consumer experience and report to Ford CMO Jim Farley. Among other things, she will oversee plans to introduce the Lincoln brand to China next year.Continue reading...
Posted by Mark J. Miller on August 3, 2012 05:05 PM
Note: This is an update of a story that was originally published on July 27th —
The Gucci family likely doesn't relish any unpleasantries airing out in the open, but two great-grandsons of the company’s namesake founder who are also in the fashion business ended up in an Italian court of law as a result of an intellectual property case brought by the Gucci Group. An interim legal ruling in that case follows a different case involving Gucci, which scored a recent victory against the would-be interlocking G's of Italian rival Guess.
The back story to the case involving Guccio Gucci's great-grandsons: the brothers, Guccio and Alessandro Gucci, own and operate a handbag (that's an example above) and accessories brand called ToBeG. In the words of London's Daily Telegraph, a court in Florence ruled on July 12th that ToBeG was “guilty of infringement of Gucci’s trademarks” and so cannot use the name "Gucci" or "Guccio Gucci" for "marketing communications or website activities."
Roberto Calabresi of SLCG, the legal firm representing ToBeG in the case, provided this statement to brandchannel clarifying that interim legal order:Continue reading...
Posted by Barry Silverstein on June 13, 2011 10:30 AM
Since 1931, the family-owned Cipriani brand, which got its start in Venice, has been known for its quietly elegant and luxurious bars, restaurants and clubs.
Five of Cipriani locations are in New York City, with eight others scattered around the world (London, Hong Kong, Porto Cervo, Venice, Abu Dhabi, and Istanbul). The firm's New York properties also includes the Cipriani Club Residences at 55 Wall Street and two event venues in Manhattan.
Now, Cipriani is leveraging its reputation in another area — hotels — with the launch of Mr. C, a new brand that kicks off with Mr. C Beverly Hills, which opened June 1st.Continue reading...
Posted by Mark J. Miller on June 2, 2011 02:00 PM
Kim Kardashian is getting married — and it’s causing a minor rift with her mother. Not because Ma doesn’t like the fellow, New Jersey Nets forward Kris Humphries. And it’s not because of the wedding preparations for the reality TV star’s big summer event. No, it’s because 30-year-old Kim Kardashian plans to lose her last name, the golden family brand, and become Kim Humphries.
“I don’t think she should take his name and be Kim Humphries,” her mom, the 55-year-old Kris Jenner, reportedly said. “I think she needs to be Kim Kardashian because she’s worked so hard to get where she is.”
Of course Jenner ditched the last name of Kardashian, too, when she married Olympic legend Bruce Jenner. But her daughters — the K-named trio that is Kim, Khloe, and Kourtney — have made their names household ones since Keeping Up With The Kardashians debuted on the E! Network back in October of 2007.Continue reading...