Posted by Dale Buss on February 15, 2013 09:00 AM
BlackBerry shows new signs of life as co-founder sells stake.
Apple challenges iPhone trademark loss in Brazil.
Carnival tries to cruise away from brand disaster as passengers mull legal options.
ABC, NFL and Call of Duty get top marks for consumer engagement.
Airbus drops lithium-ion batteries from latest jet.
Applebee's expands test of Express Lunch service.
Best Western focuses on its people, not perks, in new campaign.Continue reading...
Posted by Dale Buss on November 7, 2012 09:03 AM
U.S. President Barack Obama wins re-election, defeats Republican Mitt Romney soundly in electoral votes and with slim popular-vote margin, and puts "Forward" campaign slogan to the test.
American Express and NBC Universal try to create "TV commerce."
Del Monte reminds consumers that its canned products meet their needs.
eBay reaches out to auto buffs with new channel.
Famous Dave's plans expansion, mostly in California.
Financial Times seen as going on the block.
Ford pins hopes on Lincoln MKZ to refresh luxury brand.
Goldman Sachs partners pocket $22 million.
Kevin Bacon helps rebrand UK's Everything Everywhere as EE.Continue reading...
Posted by Dale Buss on July 17, 2012 09:01 AM
AT&T slashes price of Lumia smartphone.
Aereo online-TV service expands in U.S.
Bank of England chief denies New York Fed chief gave warning on rate-rigging.
Richard Branson considers bid for Virgin Records.
Coca-Cola beats estimates with international sales up 5%.
Famous Dave's expands beyond U.S..
GM likely to retain Opel brand despite brand's woes.
Gap eyes Lululemon's Athletica stores with its own Athleta store openings.Continue reading...
chew on this
Posted by Mark J. Miller on March 9, 2012 02:13 PM
The fast casual market is growing rapidly and Panera Bread Co. doesn’t want to lose its grip. The company is increasing its media spend this year in order to keep pace with the growing marketing, according to the Wall Street Journal.
And it's not just growing its ad spending incrementally. The Journal reports that the increase is expected to be on the 26 percent range up to somewhere between $55 million and $60 million. However, Panera isn’t expecting its customer base to grow much this year, the paper notes.
"A lot of people think, if you do nothing, you will stay at zero. But the reality is, if you do nothing, you'll be at a negative," said founder and chairman Ron Shaich to WSJ.
Part of that spend will go towards producing more commercials in the vein of last year's "Make Today Better" campaign featuring Shaich and his employees.Continue reading...