games people play

Social Media Gamer Bunchball Adds Brand-Friendly Apps

Posted by Sheila Shayon on August 24, 2011 02:09 PM

Bunchball, a leader in online gamification solutions, has just released two new plug-and-play apps built on their Nitro gamification platform that give brands influence over website navigation and content sharing. FanBox boosts website content consumption and engagement by rewarding users for tweeting, watching a video or sharing on Facebook, and GameBox increases daily visits, time on site and monetization by engaging consumers with social games like online poker.

“The scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium,” writes Mashable in a recent article about "gamifying marketing."

We spoke with Rajat Paharia, Bunchball founder and CPO, about their simultaneous release of Nitro for Salesforce.com.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements