games people play
Posted by Sheila Shayon on August 24, 2011 02:09 PM
Bunchball, a leader in online gamification solutions, has just released two new plug-and-play apps built on their Nitro gamification platform that give brands influence over website navigation and content sharing. FanBox boosts website content consumption and engagement by rewarding users for tweeting, watching a video or sharing on Facebook, and GameBox increases daily visits, time on site and monetization by engaging consumers with social games like online poker.
“The scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium,” writes Mashable in a recent article about "gamifying marketing."
We spoke with Rajat Paharia, Bunchball founder and CPO, about their simultaneous release of Nitro for Salesforce.com.Continue reading...