Posted by Abe Sauer on June 25, 2012 07:07 PM
For a series of Batman movies that takes itself so seriously, it's a surprise to see it right there so prominent as one of only five menu items on the official The Dark Knight Rises website: "Imported From Gotham City."
The Dark Knight Rises has a number of other official partners. There is Nokia (remember them?) and No Fear (remember them?) and Mountain Dew, which features at the core of its tie-in "Sad Batman." But none of these brands even get a mention on the film's official website, let alone being featured on the site navigation.
It seems that the heavyweight "Imported from Detroit" campaign, which debuted with Eminem at the 2011 Super Bowl and was reborn with Clint Eastwood at the 2012 Super Bowl, is now so ingrained in the American psyche that it's worth lampooning. But the first rule of auto product placement is "be serious." Be so, so serious.Continue reading...
Posted by Abe Sauer on November 15, 2010 02:45 PM
Megamind, and its brandlessness, is number one for a second weekend in a row, remaining the #1 movie in the U.S. and destroying Skyline and Morning Glory, the latter of which got an interesting review from one viewer.
DreamWorks' Megamind also beat Unstoppable, which means everyone should get ready for a week of "stoppable" jokes in reports about the box office numbers. But then, any film that takes an oxymoron as its title should expect what it gets.
From a product placement perspective, which is the only perspective Brandcameo knows, Unstoppable is notable for really only one reason: Fox.Continue reading...