Posted by Barry Silverstein on July 6, 2011 02:00 PM
When it comes to evocative names, nothing can beat paint — except for, perhaps, another colorful product (nail polish).
As the US housing market faltered, sales of interior paint fell, so paint companies had to come up with something to encourage consumers to get their brushes out. The answer? Branding colors with names that carry emotion, intrigue, mystery — or even puzzlement.
Sue Kim, a color trend and forecast specialist for Valspar, a leading maker of paints, tells the New York Times, "For a long time we had to connect the color name with the general color reference. But now, we're exploring color names that are a representation of your lifestyle." So what color is your personal brand?Continue reading...