Posted by Barry Silverstein on September 18, 2013 02:49 PM
Prior to the official launch of the company's newest iPhone models, the 5S and 5C, this Friday, Apple showed off the 5S' photographic and video capabilities at London Fashion Week.
Burberry used the iPhone 5S to snap photos of models and celebs and take exclusive video during and after its high-profile fashion show, and even streamed video of the show, which, the company claims, was shot with the native app on the new device. It also highlighted the 5S' slow-motion capabilities in an Instagram post and depicted a sketch coming to life via Vine.
It wasn't just fashion-lovers who were watching; Instagram CEO Kevin Systrom and Facebook ad sales head Andrew Bosworth were in the audience, according to TechCrunch. In fact, the partnership generated so much social buzz that some suggested it helped bump Apple's stock price.Continue reading...
Posted by Mark J. Miller on September 5, 2013 08:12 PM
Other smartphones can play up all the technical details of how fast they are and how much data they can hold, but Motorola’s Moto X seems to prefer to sell itself as a fashion accessory.
New York Fashion Week begins today, and besides fashion's top design houses, the Google-owned brand will also make its debut on the runway—in the hands of models. The brand has sponsored four designers—Hood by Air, Telfar, En Noir, and Rochambeau—that will show their newest spring lines on Sunday, and at least one of those shows will include an appearance by the Moto X, Ad Age reports.
Another Google device, Glass, has made it into the September issue of Vogue, but there's no word yet if the futuristic spectacles will appear on the runway.Continue reading...
Posted by Sheila Shayon on September 5, 2013 04:58 PM
Front row seats at New York Fashion Week may be in less demand now that the world-famous fashion displays have been turned into a second-screen experience of sorts as more brands take their collections digital.
Designer Rebecca Minkoff is setting the pace with plans to debut photos of her new looks on social photo app Snapchat moments before the models strut their stuff on the runway at Lincoln Center in New York City. Given the 10-second life of the app, users must request to connect to Minkoff for the brief preview.
"There's been a lot of debate this year about fashion shows and the circus around it; some people are cutting back," said Uri Minkoff, CEO of Rebecca Minkoff and Ms. Minkoff’s brother, according to Mashable. "We believe in a different approach. We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show."
This year's shows will be live-streamed online on Mercedes-Benz's dedicated Fashion Week website, making it even less necessary for fashionistas to attend the shows in-person.Continue reading...
Posted by Mark J. Miller on September 4, 2013 02:38 PM
It’s been more than 40 years since Big Tobacco aired a commercial on television, but they're back with their billions to convince consumers to try a confounding new product: e-cigarettes.
But the industry's answer to public smoking bans may not have that long to sell themselves on televison. USA Today reports that the US government is making moves towards regulating the devices, which are purported to be a better alternative to regular cigarettes.
The battery-powered devices made to resemble real cigarettes use nicotine but don’t create smoke or ashes that can be offensive to others. The devices are predicted to bring in $1.7 billion in revenue this year and at least $10 billion by the end of 2017.Continue reading...
Posted by Sheila Shayon on August 30, 2013 06:03 PM
Tumblr is blowing out its previous New York Fashion Week promotions this year by pairing 20 fashion bloggers with 18 top designers and two "secret" organizations for two-week long apprenticeships prior to the famous runway shows.
The result will be a visually-appealing—and offline—gallery meant to elevate "their art and collaborations into something that's physical," said Valentine Uhovski, Tumblr's fashion evangelist, according to Mashable.
While Tumblr says it wants to keep the list of partnerships secret, the blogosphere has revealed thus far that blogger Miguel Yatco of Living in the Stills is partnered with Oscar de la Renta, Sara Zucker with Anna Sui, and Jamie Beck of Ann Street Studio with Donna Karan.Continue reading...
Posted by Sheila Shayon on August 28, 2013 06:43 PM
Pinterest plans to take its photo-centric platform to the next level with its dedicated hub for New York's upcoming Fashion Week.
In partnership with over 100 influencers, Pinterest will provide a landing page which will be continuously updated with news on the latest shows, looks and inspiration behind designs with the help of high-profile brands such as Michael Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, Style.com and Song of Style.
Katie Garlinghouse, Pinterest's head of community marketing, said Pinterest’s role in Fashion Week is “less about the real-time photos of the event, and more around the backstory of the event.” For example, "For Kate Spade, we'll see what inspired the collection, versus actual [live] images of the collection."Continue reading...
Posted by Barry Silverstein on August 28, 2013 03:42 PM
Working hard for its spot among elite fashion destinations like New York and Milan, London Fashion Week, which begins Friday, Sept. 13, is morphing into not just a bigger event but a brand all its own.
For the first time, London Fashion Week will have its own branded product line, in association with Toni&Guy, plastering its logo on "label.m Professional Haircare" products. The line launches in September in the UK and in 2014 will expand to 41 countries, appearing in over 5,000 Toni&Guy and label.m salons. Caroline Rush, CEO of London Fashion Week's parent, the British Fashion Council, tells the UK's MarketingWeek, "This commercial collaboration marks a turning point in the way we have previously operated. By rolling out an exclusive branded product, we will be directly engaging with the consumer and sharing the London Fashion Week 'behind-the-scenes' expertise with the global market."
There's another strong motivation for creating a London Fashion Week brand: Generating more revenue from a wider audience.Continue reading...
brands under fire
Posted by Mark J. Miller on March 27, 2013 06:12 PM
Sex sells, right? Well, Louis Vuitton apparently thinks so as its clothing is the star of a new (NSFW) short film that features a few of its top models acting the parts of prostitutes in the dark streets of Paris.
A naked woman in the backseat of a car, a half-dressed woman swaying down an alley, a woman undressing in front of a car’s headlights and a slew of come-hither looks fill up the new film that was produced by the U.K.'s Love Magazine and directed by James Lima.
Watch the NSFW video after the jump.Continue reading...