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fashion week

Blue Steel Branding: Zoolander 2 Crashes Valentino's Paris Fashion Week Show

Posted by Shirley Brady on March 10, 2015 01:44 PM

Ben Stiller Owen Wilson Zoolander Valentino Paris Fashion Week March 2015

Well played, Paramount. The normally blasé crowd attending the autumn/winter runway shows at Paris Fashion Week today dropped the too cool for school 'tude when two unexpected models showed up to "walk off" Maison Valentino's womenswear show: Ben Stiller and Owen Wilson in character as Derek and Hansel from Zoolander.

The cameo, of course, was Paramount Pictures' sly way of announcing Zoolander 2's premiere on February 12, 2016

Check out the really, really, really, ridiculously spot-on ambush marketing below:Continue reading...

social marketing

Burberry Takes Digital Innovation in Stride at London Fashion Week

Posted by Sheila Shayon on February 24, 2015 03:15 PM

Burberry's London Fashion Week show this week proved, yet again, that it's ahead of the pack when it comes to digital panache to reach new audiences.

The brand's Autumn/Winter 2015 Womenswear collection, “Patchwork, Pattern & Prints,” drew the brand’s favorite models—including Kate Moss, Cara Delevingne, Naomi Campbell and Jourdan Dunn—to Kensington Gardens on Monday, while fans around the world were invited via Burberry's most diverse social outreach to date.

They came, virtually and in person, to check out a 70s-influenced collection that celebrated the folksy crafts of the British isles. It was described by makeup artist Wendy Rowe as a “a patchwork of makeup and textures… It’s Burberry, so the look is naturally very effortless.”

"Effortless" describes the brand's digital catwalk, too. Continue reading...

celebrity designers

Fashion World Turns on Kanye West x adidas Debut; Kanye Doesn't Care

Posted by Mark J. Miller on February 20, 2015 11:43 AM

Kanye West did all he could to boost the profile of the Yeezy Boost shoes he just launched with adidas. He showed them off at the Grammys and debuted them during New York Fashion Week.

However, despite West’s many successes, shoe design is apparently is not one of them. (Neither is taking to the stage at awards shows when his name hasn’t been called, according to many others.) Some of the big-bucks (and now sold out) Boosts apparently been shipped with zippers that weren’t working correctly.

And to make matters worse, the debut Kanye x adidas Originals collection at New York Fashion Week was slammed by none other than the founder of Fashion Week herself, while Kanye's toddler evidently annoyed the queen of fashion: Vogue editor Anna Wintour.Continue reading...

tech innovation

Michael Kors Readies Wearable Tech, But Not in Time for New York Fashion Week

Posted by Mark J. Miller on February 9, 2015 02:09 PM

New York Fashion Week kicks off on Wednesday, but designer Michael Kors' big wearable tech reveal won’t happen for a few more months, according to Bloomberg.

Will the label work digital chic into its handbags, jewelry or high-heel shoes? It's keeping mum for now, so stay tuned.

“We will be in wearables,” John Idol, the company's CEO, stated on a quarterly earnings call on Thursday. “So I will tell you that that is coming from Michael Kors. And we have a whole strategy around it.”Continue reading...

brand news

Brand News: SABMiller, Amazon, Nissan and more

Posted by Dale Buss on September 15, 2014 09:37 AM


AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.

Microsoft agrees to buy Minecraft parent for $2.5 billion. 

NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.

Nissan plans reduction in battery production as EV hopes fade.

Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...

bc q&a

Omnichannel Glam: Q&A with Rent the Runway Co-Founder Jenny Fleiss

Posted by Brittany Waterson on September 12, 2014 12:14 PM

A week after opening its first permanent brick-and-mortar store in its hometown of New York, Rent the Runway’s newest venture is already a huge success and it's clear that the start-up, which allows customers to “rent” designer dresses and accessories online, is at the height of its fashion game. 

Incorporating lessons learned from its previous pop-up boutiques at Henri Bendel New York and the Cosmopolitan hotel in Las Vegas, foot traffic at its new flagship has been steady since the day it opened (20 minutes ahead of schedule to accommodate fans waiting at the door).

Located just off Fifth Avenue in Manhattan's Flatiron District, the store is the first physical embodiment of its recently refreshed logo and new navy and blush color palette. There are now plans in the works to follow up with a store near Washington, D.C., with more locations under consideration.

brandchannel chatted with Jenny Fleiss, co-founder of Rent the Runway, at RTR's Fashion Week celebration at its new Flatiron District store to discuss bringing a digital brand to life, what customers really want in an omnichannel retail experience and what's next.Continue reading...

fashion week

Tech Takes the Runway as Brands Differentiate with Digital Displays

Posted by Sheila Shayon on September 10, 2014 07:28 PM

The real star of Fashion Week 2014 is digital innovation. 

Ralph Lauren showcased his Spring 2015 collection, including his Polo line for women, with a water-screen projection above Manhattan’s Central Park, along with a film celebrating New York City. And while the theatrical display may have made the designs and the models wearing them secondary, RL's feat was an impressive entrant into a fashion celebration that has turned its attention to tech

Elsewhere in New York, Samsung used its sponsored backstage lounge to showcase its latest mobile and wearable tech innovations, including the new Samsung Galaxy Note 4, Galaxy Note Edge and Gear VR, while Burberry created interactive billboards in New York, London and Paris that allowed smartphone users to see their initials inscribed on a digital bottle of the brand's new My Burberry perfume.

Around the world, adidas used Berlin Fashion Week to launch footwear selfies using its newest customization app that lets fans adorn the brand’s ZX FLUX sneakers with personal photos.Continue reading...

fashion week

Big Fashion Hits the Runway as Garment Factory Victims Languish

Posted by Sheila Shayon on September 5, 2014 06:27 PM

As Fashion Week whirls to a start in New York with more than 100 shows set to take place, hundreds of displaced workers and victims' families are still awaiting compensation from the Bangladesh garment factory disasters that took place in 2012 and 2013.

It’s been more than one and half years since Rana Plaza collapsed April 24th, 2013, killing 1,134 people and injuring more than 2,500. The garment factories there were supplying high-street fashion to retailers including Mango, Matalan, Primark, Bonmarché and Benetton. Months earlier, a fire at a Tazreen garment factory claimed over 100 lives.

Retail and fashion brands' response to Rana involved vowed to revise standards and secure a compensation plan for victims and their families, but many have yet to see any aid. “The unfilled Rana Plaza compensation fund exposes the fashion industry’s inability to hold brands accountable for their actions, even when those actions have disastrous consequences," writes the Business of Fashion.Continue reading...

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