brand news

Brand News: SABMiller, Amazon, Nissan and more

Posted by Dale Buss on September 15, 2014 09:37 AM

TOP STORIES

AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.

Microsoft agrees to buy Minecraft parent for $2.5 billion. 

NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.

Nissan plans reduction in battery production as EV hopes fade.

Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...

bc q&a

Omnichannel Glam: Q&A with Rent the Runway Co-Founder Jenny Fleiss

Posted by Brittany Waterson on September 12, 2014 12:14 PM

A week after opening its first permanent brick-and-mortar store in its hometown of New York, Rent the Runway’s newest venture is already a huge success and it's clear that the start-up, which allows customers to “rent” designer dresses and accessories online, is at the height of its fashion game. 

Incorporating lessons learned from its previous pop-up boutiques at Henri Bendel New York and the Cosmopolitan hotel in Las Vegas, foot traffic at its new flagship has been steady since the day it opened (20 minutes ahead of schedule to accommodate fans waiting at the door).

Located just off Fifth Avenue in Manhattan's Flatiron District, the store is the first physical embodiment of its recently refreshed logo and new navy and blush color palette. There are now plans in the works to follow up with a store near Washington, D.C., with more locations under consideration.

brandchannel chatted with Jenny Fleiss, co-founder of Rent the Runway, at RTR's Fashion Week celebration at its new Flatiron District store to discuss bringing a digital brand to life, what customers really want in an omnichannel retail experience and what's next.Continue reading...

fashion week

Tech Takes the Runway as Brands Differentiate with Digital Displays

Posted by Sheila Shayon on September 10, 2014 07:28 PM

The real star of Fashion Week 2014 is digital innovation. 

Ralph Lauren showcased his Spring 2015 collection, including his Polo line for women, with a water-screen projection above Manhattan’s Central Park, along with a film celebrating New York City. And while the theatrical display may have made the designs and the models wearing them secondary, RL's feat was an impressive entrant into a fashion celebration that has turned its attention to tech

Elsewhere in New York, Samsung used its sponsored backstage lounge to showcase its latest mobile and wearable tech innovations, including the new Samsung Galaxy Note 4, Galaxy Note Edge and Gear VR, while Burberry created interactive billboards in New York, London and Paris that allowed smartphone users to see their initials inscribed on a digital bottle of the brand's new My Burberry perfume.

Around the world, adidas used Berlin Fashion Week to launch footwear selfies using its newest customization app that lets fans adorn the brand’s ZX FLUX sneakers with personal photos.Continue reading...

fashion week

Big Fashion Hits the Runway as Garment Factory Victims Languish

Posted by Sheila Shayon on September 5, 2014 06:27 PM

As Fashion Week whirls to a start in New York with more than 100 shows set to take place, hundreds of displaced workers and victims' families are still awaiting compensation from the Bangladesh garment factory disasters that took place in 2012 and 2013.

It’s been more than one and half years since Rana Plaza collapsed April 24th, 2013, killing 1,134 people and injuring more than 2,500. The garment factories there were supplying high-street fashion to retailers including Mango, Matalan, Primark, Bonmarché and Benetton. Months earlier, a fire at a Tazreen garment factory claimed over 100 lives.

Retail and fashion brands' response to Rana involved vowed to revise standards and secure a compensation plan for victims and their families, but many have yet to see any aid. “The unfilled Rana Plaza compensation fund exposes the fashion industry’s inability to hold brands accountable for their actions, even when those actions have disastrous consequences," writes the Business of Fashion.Continue reading...

digital advertising

Ahead of Alibaba IPO, Mayer Launches Yahoo Style in Digital Content Push

Posted by Sheila Shayon on September 3, 2014 11:16 AM

Yahoo Style, the latest digital publication out of Yahoo's content push, debuts today as a “sophisticated, fresh take on fashion for everyone, from enthusiasts to those who love it from the sidelines” complete with celebrity Jessica Biel on the cover.

The digital magazine is the next step in CEO Marissa Mayer's media-focused expansion that includes Yahoo Food, Yahoo Movies, Yahoo Tech and Yahoo Beauty that launched in June. Joe Zee, Editor in Chief of Yahoo Style, joined a few months ago with “a mission to create a digital magazine that was a study in contrasts— accessible but aspirational, insider but inclusive," he wrote in a blog post on the brand's Tumblr. "For me fashion is storytelling and Yahoo Style is what I hope will be the must-land destination for great and stylish storytelling.”  

The mobile-friendly platform is also a launchpad for Mayer's broader digital advertising strategy that she presented at Cannes Lions, with a hard focus on native advertising that seamlessly integrates ads and branded content for "advertising that is just as good, if not better, than the content around it," Mayer said.Continue reading...

bc q&a

Of Mazda, Music and Miata: 5 Questions with Russell Wager

Posted by Dale Buss on July 18, 2014 03:03 PM

Music has long been a great currency of marketing. But automotive brands are taking their involvement with music to new levels these days as they seek ways to make connections digitally and with their toughest demographic, Millennials.

Honda, for example, just launched an ambitious effort called Honda Stage that involves concert sponsorships and other music touch points. Nissan this week announced a two-year partnership with the Americana Music Association, give the brand closer ties to country music and Nashville.

And Mazda, though a small brand by automotive standards, now also is trying to mount an outsized presence in the music arena. The automaker just announced an expanded partnership with the Rock 'n' Roll Marathon Series, making Mazda the official automotive partner and doubling the brand’s participation this year to eight or nine events.

The series involves combining entertainment and running, featuring live bands performing at every mile along the course and a post-event headliner concert. Mazda will also have lots of on-site activations such as the Mazda Fueling Station with free food and beverages. It kicked off in Chicago this week and continues through December.

Mazda’s North American vice president of marketing, Russell Wager, talked to brandchannel about the new partnership and the brand's bigger strategy and goals:Continue reading...

fashion week

#Normcore: From Chanel to Asda, Fashion Hits the Supermarket

Posted by Abe Sauer on March 10, 2014 11:52 AM

"Réinventait avec humour l’environnement de la grande distribution en garnissant ses rayons de produits rebaptisés et habillés pour l’occasion."

That description from Chanel's official press release certainly sounds a lot sexier than "set in a supermarket." But that's exactly where Chanel's Paris Fashion Week show was, building on a a new "normcore" trend adopted by fellow fashion brands including Anya and Moschino (and UK supermarket retailer Asda, which staged its own knock-off of the show featuring its own fast-fashion private label, George). 

Inside a staged supermarket, models strutted down the catwalk (aisles?) with shopping carts and baskets as Chanel designer Karl Lagerfeld looked on. Adding to the downmarket vibe of the show was the tattered and oversized clothes and sneaker-wearing models. Chanel's supermarket may not have planned to compliment Anya Hindmarch's earlier February show, but it certainly did. The Anya runway show featured models strutting with handbags that featured everyday home brands like Frosted Flakes' Tony the Tiger and the Corn Flakes' rooster to Ariel detergent.Continue reading...

campaigns

Spray it Forward: Kenneth Cole Taps Google Glass for Good Deeds Campaign

Posted by Sheila Shayon on March 5, 2014 03:55 PM

Combining wearable tech, a modern "stand-up" guy and a pay-it-forward ethos, Kenneth Cole's "Man Up for Mankind Challenge" asks men to perform a "gentlemanly deed" every day for the next three weeks—21 Days, 21 Deeds—in return for eligibility to win a Mankind toolkit valued at $1,000.

While Diane Von Furstenberg was the first fashion designer to put Google Glass on the runway, as she did during her New York Fashion Week show in 2012, Kenneth Cole is aiming to be Google Glass fashion pioneer of another sort, but featuring the app in a campaign for its new Mankind fragrance. (L'Oreal, meanwhile, is using the device internally, as a teaching tool for its network of stylists.)

Once Kenneth Cole's augmented reality app is downloaded, users of the geek chic wearable computer will receive an alert in their viewfinder with a reminder of that day's deed, such as the gentlemanly “offer to carry a lady’s bag,” “buy a stranger a coffee,” or “donate old clothes to a local shelter.”

They're being encouraged to snap and share photos of themselves in action on a dedicated site and to tweet their deeds during the three-week challenge with the hashtag #manupformankind. Non-Glass wearers can participate using a smartphone or digital camera, too.Continue reading...

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