Take the survey!

chew on this

Don't Expect Mayor Bloomberg to Cut the Ribbon on Fatburger's NYC Debut

Posted by Mark J. Miller on December 10, 2012 01:17 PM

New York City Mayor Michael Bloomberg has been trying to get his citizens to live healthier lives (and consume less soda) so he’s probably not overly pleased about a new fast food branding heading to the Big Apple: the 60-year-old California-based Fatburger chain.

NYC already has 627 burger places, the New York Daily News reports, but Fatburger’s owners think they’ve got something special enough to separate them from the Shake Shacks, SmashBurgers, Five Guys, Steak 'n Shakes, and other burger-meisters.

Fatburger makes its sandwiches to order and serves up five different sizes, from a 2.5 ounce small to a monstrous, three-patty 24-ounce XXXL that’ll cost you about 2,000 calories (and more if you add on bacon, chili, and guacamole). Gothamist also notes that the “onion rings are ‘made from real onions’ and the shakes are hand-scooped.

So don’t expect Bloomberg to show up for the ribbon-cutting when Fatburger lands in Manhattan in the spring. Fatburger plans to open 10 lcoations across NYC in partnership with The Riese Organization, which operates more than 75 restaurants in NYC, including franchises for KFC, Pizza Hut, and TGIFridays.Continue reading...

brand news

In the News: Burberry, Gap, P&G and more

Posted by Dale Buss on September 18, 2012 09:06 AM

In the News

Apple shares reach $700 as iPhone 5 shatters sales record.

Belvedere owes Bruce Willis for years of representing Sobieski vodka.

Burberry says strategy won't change as brand brings capes to London Fashion Week.

Chrysler and GM will get a chance at deal similar to new labor accord between Ford and Canadian Auto Workers.

Conde Nast plans French Vanity Fair.

Dole Food to sell businesses to Itochu.

Dos Equis finds some fans unimpressed with Obama endorsement by its "most interesting man" actor.Continue reading...

brand bites

Brand Bites For Your Consideration Edition

Posted by Abe Sauer on February 25, 2011 12:00 PM

• Anne may Hathaway with acting, but could the agent who told the Oscars co-host the above skit is funny please take it back before Sunday?

• Viral experiment of the week? @wkwardprice lets "advertisers catch the attention of the public by paying crazy money for common and worthless items sold on Ebay." Uh, no thanks.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements