mobile marketing

GE Goes Loco for Yo App

Posted by Sheila Shayon on October 29, 2014 11:42 AM

GE is promoting predictive maintenance and optimization services for more than $1 trillion worth of connected industrial equipment, including locomotives, medical equipment and jet engines. Impressive figure but not a very sexy subject, you might think, to generate buzz and conversation about the Internet of things.

That's why GE CMO Beth Comstock has been praised for her ability to use human connections to power B2B corporate storytelling (credit all those hours in-flight for having time to spark her imagination) and willingness to test leading-edge social and tech channels.

Case in point: GE's new tie-in with Yo, the head-scratching app that features a single word that marketers have been trying to figure out.Continue reading...

brand news

Brand News: Beckham's Whisky Ad, Jimmy Choo's Flat Debut and more

Posted by Dale Buss on October 17, 2014 09:12 AM

TOP STORIES

Diageo's Haig Club single-grain whisky debuts Guy Ritchie-directed spot starring brand co-owner David Beckham.

Apple iPad reveal fails to wow as 3D-like logo rumored.

Google sees ad prices continue decline.

Jimmy Choo makes lackluster debut in first day of public trading.

Twitter lets users stream music and audio via SoundCloud integration.Continue reading...

brand news

In the News: JPMorgan, Disney, Diet Coke and more

Posted by Dale Buss on October 3, 2014 09:31 AM

TOP STORIES

Disney retains Bob Iger as CEO for two more years and expands "Star Wars" galaxy.

Facebook tightens oversight, wins EU approval for WhatsApp purchase and reportedly eyes healthcare.

JPMorgan discloses massive data breach.

Kellogg and United Biscuits will meet over possible merger.

Coca-Cola releases second TV spot in Diet Coke "Get a Taste" campaign. Up next: Taylor Swift.

MORE BRAND NEWS

Daimler and Renault-Nissan extend manufacturing alliance as Daimler will see a UAW organizing drive in Alabama.

Denny's launches animated "Grand Slams" video series.

Exxon Mobil delays drilling in Africa due to Ebola threat.

Fiat counts on Italian styling to boost new 500X crossover.Continue reading...

brand news

Brand News: Mercedes-Benz, FedEx, Taco Bell and more

Posted by Dale Buss on August 18, 2014 09:41 AM

TOP STORIES

Mercedes-Benz is found guilty of fixing prices in China, report says.

Dollar General enters bidding for Family Dollar at $9 billion.

FedEx faces additional charges in prescription-drug delivery case.

Taco Bell launches dollar menu across the US. 

Cadillac mars rollout of important new Escalade.

MORE BRAND NEWS

Airbnb launches program to focus on hosts. 

Apple wins Emmy for best commercial, beating out Beats, Nike and GE. 

AT&T Stadium unveils state of the art technology as San Francisco 49ers gear up for first game in brand new Levi Stadium. 

Campbell Soup has NFL star Richard Sherman dangling from helicopter in new Chunky soup ad.

Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

brand news

Brand News: McDonald's, Amazon, Apple and more

Posted by Dale Buss on July 30, 2014 09:22 AM

TOP STORIES

McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.

Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.

Burger King follows Yum! Brands in cutting ties with China meat supplier.

Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients. 

Apple's iWatch patent approved, but launch may be pushed back

MORE BRAND NEWS

Best Buy CEO sees tablet sales "crashing."

Boys & Girls Clubs turns to fear in new campaign.

C-SPAN is headed behind the cable TV paywall

Chrysler is sued over Jeep ignition-switch failures.

Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...

brand news

Brand News: Amazon, Coca-Cola, LVMH and more

Posted by Dale Buss on July 18, 2014 09:06 AM

TOP STORIES

Amazon launches unlimited books for Kindle and first ad for the Amazon Phone with AT&T.

AbbVie to acquire Shire with $55 billion pharma deal.

Coca-Cola pours billions into Mexico and sees growth in Brazil.

LVMH moves Givenchy CEO to run Marc Jacobs.

Malaysia Airlines plane takedown over Ukraine shocks the world, the aviation industry and AIDS research community.

MORE BRAND NEWS

AB InBev shuffles exec ranks, affecting media and digital.

Adidas North America president remains optimistic.

Bitcoins can’t shake bubble image in poll after 45 percent drop in value.

BlackBerry CMO discusses challenges.

Calvin Klein taps Lara Stone for global #MyCalvins campaign.Continue reading...

brand news

Brand News: Barclays, FedEx, McDonald's and more

Posted by Dale Buss on May 8, 2014 09:11 AM

TOP 5 STORIES

Brands to Watch

Barclays slashes 19,000 jobs and reins in Wall Street ambitions.

FedEx jolts e-commerce with charging by package size.

McDonald's same-store sales rise in China as company braces for global strike.

Tesla plans to break ground on gigafactory but disappoints with quarterly performance.

Toyota sees earnings hit by US recall settlement while performing well overall.

TOP 5 STORIES

Abercrombie & Fitch and Old Navy try to sell their brands in China.

Costco steps up presence in beauty trade.

DirecTV weighs possible deal with AT&T.Continue reading...

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