2014 Brandcameo Product Placement Awards

brand news

In the News: Snapchat, Fiat, Revlon and more

Posted by Dale Buss on January 2, 2014 09:01 AM

In the News

Snapchat and Skype suffer major security breaches.

Fiat buys rest of Chrysler from UAW and won't do IPO.

Revlon pulls out of China.

Airbus Group rebrand takes off.

Apple denies claims it's cooperating with NSA.

Berkshire Hathaway fails to post customary growth.

Boeing creates tensions within union by important vote on Friday.

Cracker Barrel says it's not for sale.

FedEx faces legal assault over cigarettes sent to New Yorkers.

Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...

branding together

Amazon Seven-Day Delivery Plan Boosts USPS Over UPS and FedEx

Posted by Mark J. Miller on November 11, 2013 10:18 AM

Can Amazon save the United States Postal Service? Well, no, but it can make the long-suffering government agency do something nobody could have possibly predicted—work on Sundays.

Starting this week, the USPS will deliver Amazon's packages on Sundays in the New York and Los Angeles metropolitan areas. The move comes ahead of the busiest holiday season, and as the USPS would end up eliminating Saturday delivery in order to save billions of dollars annually.

Now Amazon has worked out a deal with the US Postal Service, which lost nearly $16 billion last year, for the agency to use flexible scheduling with its current employees to get its goods to customers, according to a press release.

It’s a pretty sweet deal for Amazon Prime customers since UPS and FedEx don't deliver on Sundays. Amazon's plan is that the Sunday-delivery option will be introduced to Dallas, Phoenix, New Orleans, and other cities next year and be available throughout the whole year, not just at the holidays.Continue reading...

holidaze

A Very Branded Halloween: From Ghoulish Oreos to Domino's Box-O'-Lantern

Posted by Sheila Shayon on October 31, 2013 06:21 PM

The average American household will spend $44 on candy for Halloween this year, a total aggregated spend of more than $2 billion. And the top chocolate brands—Snickers, M&M's, and Reese's Peanut Butter Cups—won't be the only brands to benefit.

This year brings the usual bonanza of contests and antics from a broad swath of brands eager to show their playful—and spooky—sides.

From Google's witchy animation to FedEx's Zombie Survival Kit, here are a few that caught our eye:Continue reading...

brand news

In the News: Conde Nast, Coca-Cola, Chili's and more

Posted by Dale Buss on October 24, 2013 09:22 AM

In the News

Conde Nast ends internship program that had been criticized.

Coca-Cola sees more than 300,000 sign petition against Russia's anti-gay laws.

Chili's rolls out delivery and overhauls menu.

AT&T subscriber gains trail Verizon.

Altria gains on rise in smokeless-product sales.

Bank of America loses jury decision over Countrywide.

Blue Diamond swings from Vine for Almond Breeze promo.

Boeing boosts output of 787 Dreamliner.

Chuck E. Cheese makes comeback with kids focus.

Dr Pepper Snapple blames aspartame fears for diet-soda slump.

Dunkin' Brands profit surges on US growth.

FedEx points to December 2 as big shipping day.Continue reading...

brand news

In the News: Zynga, Lululemon, Monsanto and more

Posted by Dale Buss on June 4, 2013 09:20 AM

In the News

Zynga cuts staff to pre-IPO level.

Lululemon brings back yoga pants.

Monsanto plans to quit lobbying on GMO issues in Europe.

Apple is accused by prosecutors of helping drive up e-book prices.

Birchbox rebrands its beauty and lifestyle subscription service. 

Cadillac posts biggest sales surge since 1976.

Chipotle expands ShopHouse Asian concept.

Dunkin' Donuts to roll out glazed-doughnut sandwich nationwide.

eBay forms partnership with India's Snapdeal.

FedEx parks jets sooner to cut costs as economy slows.Continue reading...

brand strategy

FedEx Secures Lucrative USPS Deal While Broadening Delivery Services

Posted by Mark J. Miller on April 24, 2013 07:48 PM

While the United States Postal Service is floundering, it apparently still has plenty of cash to fund a hefty contract that ensures mail is transferred between US airports. FedEx announced that it had won the bid to fly Express and Priority mail for the next seven years to the tune of $10.5 billion, despite some competition from UPS.  

The new contract, which will begin in October, continues the previous relationship between the USPS and FedEx, and ultimately saves FedEx from another dip in profit and stocks. 

“This contract win is a sorely needed shot in the arm for FedEx,” Justin Yagerman, an analyst at Deutsche Bank in New York told Bloomberg. FedEx shares have fallen 15 percent since its 2013 high on March 15. If that business had gone to UPS, the stock would have surely seen continued decline. Last year, FedEx received about $1.62 billion a year from USPS, while this new deal will see it receiving $1.5 billion. While the margins are lower, things could have been much worse.Continue reading...

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brand news

In the News: Apple, AP, Coach and more

Posted by Dale Buss on April 24, 2013 09:30 AM

In the News

Apple posts first profit drop in a decade.

AP Twitter hack results in brief panic on Wall Street.

Coach prepares for change as Creative Director announces exit.

Lance Armstrong is accused of defrauding US in lawsuit.

BlackBerry brings back keyboard phone as part of rebirth.

Coke launches 61 unique websites for new teen-focused campaign as company's board also undergoes youth movement.

Dell approves executive-retention bonuses.

FedEx fends off rivals for US Postal contract.

Ford sees profits rise to North American record, offsetting losses in Europe.Continue reading...

movers and shakers

Branding Execs on the Move: Coca-Cola's Wendy Clark and more

Posted by Shirley Brady on April 5, 2013 07:08 PM

Coca-Cola appoints SVP of integrated marketing Wendy Clark (right) to new role as SVP of its newly created a Global Sparkling Brand Center, combining its global brand and integrated marketing teams under her leadership.

AccuWeather named Jim Candor as chief strategy officer, Steven Smith as chief digital officer, and John Dokes as chief marketing officer.

Conde Nast promoted CMO Louis Cona to president and chief revenue officer of the media group. 

Crocs hired Andy Sackmann as CMO.

Dockers hired Adrienne Lofton Shaw as vice president and CMO.Continue reading...

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