brand strategy
Posted by Mark J. Miller on April 24, 2013 07:48 PM

While the United States Postal Service is floundering, it apparently still has plenty of cash to fund a hefty contract that ensures mail is transferred between US airports. FedEx announced that it had won the bid to fly Express and Priority mail for the next seven years to the tune of $10.5 billion, despite some competition from UPS.
The new contract, which will begin in October, continues the previous relationship between the USPS and FedEx, and ultimately saves FedEx from another dip in profit and stocks.
“This contract win is a sorely needed shot in the arm for FedEx,” Justin Yagerman, an analyst at Deutsche Bank in New York told Bloomberg. FedEx shares have fallen 15 percent since its 2013 high on March 15. If that business had gone to UPS, the stock would have surely seen continued decline. Last year, FedEx received about $1.62 billion a year from USPS, while this new deal will see it receiving $1.5 billion. While the margins are lower, things could have been much worse.Continue reading...
brand news
Posted by Dale Buss on April 24, 2013 09:30 AM

Apple posts first profit drop in a decade.
AP Twitter hack results in brief panic on Wall Street.
Coach prepares for change as Creative Director announces exit.
Lance Armstrong is accused of defrauding US in lawsuit.
BlackBerry brings back keyboard phone as part of rebirth.
Coke launches 61 unique websites for new teen-focused campaign as company's board also undergoes youth movement.
Dell approves executive-retention bonuses.
FedEx fends off rivals for US Postal contract.
Ford sees profits rise to North American record, offsetting losses in Europe.Continue reading...
More about: Brand News, AP, Apple, Coach, American Idol, Lance Armstrong, BlackBerry, Mariah Carey, Coke, Dell, FedEx, Ford, Fox, Gucci, H-E-B, J.C. Penney, Kid Rock, Lockheed, Jennifer Lopez, Lloyds, Man of Steel, McDonald's, Nintendo, Olay, P&G, Panera, Publicis Groupe, Radio Shack, Richard Ginori, Target, Twitter, U.S. Postal Service, Walmart, Warner Bros., Whataburger
movers and shakers
Posted by Shirley Brady on April 5, 2013 07:08 PM

Coca-Cola appoints SVP of integrated marketing Wendy Clark (right) to new role as SVP of its newly created a Global Sparkling Brand Center, combining its global brand and integrated marketing teams under her leadership.
AccuWeather named Jim Candor as chief strategy officer, Steven Smith as chief digital officer, and John Dokes as chief marketing officer.
Conde Nast promoted CMO Louis Cona to president and chief revenue officer of the media group.
Crocs hired Andy Sackmann as CMO.
Dockers hired Adrienne Lofton Shaw as vice president and CMO.Continue reading...
More about: Exec Moves, AccuWeather, Coca-Cola, Conde Nast, Crocs, Dockers, FedEx, Infiniti, Interbrand, Jenny Craig, Minor League Baseball, NBCUniversal, NPR, WWE
retail watch
Posted by Dale Buss on March 28, 2013 02:28 PM

But wait—there's more! As in: There's more to the stories about Walmart planning to have lockers at its stores where online customers can pick up packages. It turns out that the chain may also want to turn its real-life locations into busy hubs for outgoing deliveries of goods by renting space and time in the vehicles of some of its customers.
Reuters reported that Walmart is considering such an initiative for same-day delivery to keep up with advances by Amazon and Google planned for that realm. The idea faces a lot of legal, regulatory and privacy obstacles, but it could be coming to a Walmart near you soon.
"I see a path to where [delivery] is crowd-sourced," Joel Anderson, chief executive of Walmart.com in the United States, told the news service. Another executive added: "This is at the brain-storming stage, but it's possible in a year or two."Continue reading...
ready for takeoff
Posted by Mark J. Miller on March 26, 2013 06:08 PM

Need to ship a panda? No worries! FedEx has you covered. The company seems to have cornered the panda-transport market, moving its first back in 2000 from China to Washington, D.C.
Since then, it has moved pandas to Paris, Edinburgh, Memphis and, as of yesterday, Toronto. The zoo there is now the proud owner of two pandas thanks to a deal signed by China’s former President Hu Jintao and Canada’s Prime Minister Stephen Harper. The bears will stay there for five years before moving to the Calgary Zoo for another five years and then returning to China. Researchers and zoologists and romantics across the panda-loving universe are hoping the pair will breed and birth a few cute little pandas along the way.Continue reading...
e-commerce
Posted by Sheila Shayon on March 5, 2013 01:33 PM

The same-day delivery battle just turned towards all-out war as Amazon, eBay and now Google enter the fray. Google is preparing to take on Amazon Prime, eBay Now and Postmates’ “Get It Now” with its own “Google Shopping Express.”
“In our competitive retail space, retailers that transform the shopping experience to hit on convenience, economics, exclusivity, and overall experience, will win over nearly every type of consumer—one exclusive product, deal, or delivery at a time.”
Google Shopping Express, which has yet to be launched, will be offered for a rumored $10 or $15 cheaper ($69 or $64 a year) than Amazon's Prime, with same-day delivery from brick-and-mortar stores including Target, Walmart, Walgreens and Safeway. Continue reading...
More about: Google, Google Shopping Express, Amazon, Amazon Prime, eBay, Postmates, Shutl, e-commerce, Online Shopping, Retail, USPS, FedEx, Metro Post
brand news
Posted by Dale Buss on December 18, 2012 09:02 AM

Apple and Android dominate mobile-platform impressions while Apple reports strong sales of iPhone 5 in China and talks with Foursquare about data-sharing deal.
GE plans to buy Avio Italian aerospace group as CEO perceives an "investment pause" in some industries over economy.
Walmart takedown by New York Times continues with searing update on Mexican bribery scandal.
Freedom Group, parent of Bushmaster rifle used to kill Connecticut kids, will be sold by owner Cerberus.
AOL gives all employees $1,000 year-end bonus.
Billabong gets another takeover bid.
BlackBerry 10 now in tests at 120 companies.
Brazil burger chain offers edible packaging.Continue reading...
More about: Brand News, Alabama, Android, AOL, Apple, Arbitron, Avio, Billabong, BlackBerry, Bushmaster, Cerberus, Chevrolet, Corvette, Diesel, Richard Engel, Facebook, FedEx, Foursquare, Freedom Group, GE, Google, Gossip Girl, Hostess Brands, iPad, iPhone, JCPenney, Jell-O, JetBlue, Microsoft, Morgan Stanley, NBC, Nielsen, PepsiCo, Red Bull, RIM, Samsung, Sandy, Sandy Hook, Sucralose, Target, Tate & Lyle, Tide, Tide Pods, Toyota, Twitter, Walmart
brand news
Posted by Dale Buss on December 12, 2012 09:02 AM

HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.
Avon leaves South Korea and Vietnam in $400M cost-cutting move.
FedEx is accused of overcharging.
Amazon strikes sales-tax deal with Massachusetts.
Apple tests new TV designs.
Audi launches driving tech simulation game for Sony PlayStation.
Bausch & Lomb explores selling itself.
Bentley opens boutique at brand HQ.
Cinnabon reaches 1,000th bakery milestone.Continue reading...
More about: Brand News, Amazon, Apple, Audi, Avon, Bausch & Lomb, Bentley, Cafe Coffee Day, Chromebook, Cinnabon, Clearwire, Coach, Costco, Deutsche Bank, FedEx, Friskies, Gameloft, Google, HSBC, Huntington Bank, Kretschmer, Lady Antebellum, Lennar, Mercedes-Benz, NFL, PlayStation, Puma, SolarCity, Sony, Sporting News, Sprint, Sprint Nextel, Truvia, Walmart