Learn more about Sustainable Brands 2015 San Diego

brand news

Brand News: Burger King, Nestle, Snapchat and More

Posted by Dale Buss on February 18, 2015 09:19 AM

TOP STORIES

Burger King parent posts big sales gain in good sign for fast food industry.

Nestle USA removes artificial ingredients from more than 250 products including Nestle Crunch, Butterfinger, 100 Grand, Oh Henry and Baby Ruth chocolate bars.

Rolls-Royce and Bentley will compete in ultra-luxury SUV segment.

Snapchat reportedly seeks capital raising valuation as high as $19 billion.

Starbucks plans specialty coffee delivery service as Amazon expands one-hour deliveries in NYC.Continue reading...

brand news

Brand News: Sony, Coca-Cola, Uber and more [Updated]

Posted by Shirley Brady on December 24, 2014 09:14 AM

The Interview Sony Christmas release

TOP STORIES

Sony presses ahead with Christmas Day theatrical release of The Interview, as Apple reportedly refused to release it on iTunes—and as leaked emails reveal Sony Music publishing unit may be on the block.

Update: Sony has been in talks about online video distribution, and made The Interview available today on YouTube, Google Play and its own Crackle service.

Coca-Cola plans to axe up to 2,000 jobs in the coming weeks in company-wide austerity move.Continue reading...

brand challenges

#WishesDelivered: UPS and FedEx Tackle Busiest Shipping Day

Posted by Shirley Brady on December 22, 2014 05:01 PM

UPS will deliver an estimated 34 million packages today. That's why the company, in tandem with rival FedEx, wants to reassure customers that its employees are working around the clock to get packages delivered in time this holiday season.

After UPS was criticized for missing holiday deliveries last year, the world's biggest package delivery company tells CNN it will get packages "delivered at all costs" (even though weather plays a huge role) this year by adding flights, personnel and improved technology.Continue reading...

branded entertainment

Branded Entertainment Watch: Nissan, FedEx, Nike and more

Posted by Abe Sauer on November 21, 2014 12:31 PM

The Project: "1996 Maxima—Luxury Restored—Luke Aker’s Story" for Nissan

The Plot: Last year, Nissan bought one of its own 1996 Maxima sport sedans after its filmmaker-owner's "Luxury Defined" for-sale ad (watch below) went viral. Now, Nissan is back to leverage that epic ad with that same Maxima restored to its "previous glory," documented in a new video and a display at Nissan's North American headquarters.

The Verdict: Brands, are you listening? This is how you do viral!Continue reading...

brand news

Brand News: Mercedes-Maybach, Dollar General, Netflix and more

Posted by Dale Buss on November 19, 2014 09:07 AM

TOP STORIES

The Mercedes-Maybach S-Class is unveiled at the Los Angeles Auto Show.

Dollar General may have to divest more than 4,000 stores to buy Family Dollar.

Netflix pulls Bill Cosby special amid rape allegations as Nielsen plans to measure Netflix viewing.

Takata faces nationwide U.S. recall order for driver side air bags.

Keystone XL pipeline falls one vote short of U.S. Senate passage.Continue reading...

mobile marketing

GE Goes Loco for Yo App

Posted by Sheila Shayon on October 29, 2014 11:42 AM

GE is promoting predictive maintenance and optimization services for more than $1 trillion worth of connected industrial equipment, including locomotives, medical equipment and jet engines. Impressive figure but not a very sexy subject, you might think, to generate buzz and conversation about the Internet of things.

That's why GE CMO Beth Comstock has been praised for her ability to use human connections to power B2B corporate storytelling (credit all those hours in-flight for having time to spark her imagination) and willingness to test leading-edge social and tech channels.

Case in point: GE's new tie-in with Yo, the head-scratching app that features a single word that marketers have been trying to figure out.Continue reading...

brand news

Brand News: Beckham's Whisky Ad, Jimmy Choo's Flat Debut and more

Posted by Dale Buss on October 17, 2014 09:12 AM

TOP STORIES

Diageo's Haig Club single-grain whisky debuts Guy Ritchie-directed spot starring brand co-owner David Beckham.

Apple iPad reveal fails to wow as 3D-like logo rumored.

Google sees ad prices continue decline.

Jimmy Choo makes lackluster debut in first day of public trading.

Twitter lets users stream music and audio via SoundCloud integration.Continue reading...

brand news

In the News: JPMorgan, Disney, Diet Coke and more

Posted by Dale Buss on October 3, 2014 09:31 AM

TOP STORIES

Disney retains Bob Iger as CEO for two more years and expands "Star Wars" galaxy.

Facebook tightens oversight, wins EU approval for WhatsApp purchase and reportedly eyes healthcare.

JPMorgan discloses massive data breach.

Kellogg and United Biscuits will meet over possible merger.

Coca-Cola releases second TV spot in Diet Coke "Get a Taste" campaign. Up next: Taylor Swift.

MORE BRAND NEWS

Daimler and Renault-Nissan extend manufacturing alliance as Daimler will see a UAW organizing drive in Alabama.

Denny's launches animated "Grand Slams" video series.

Exxon Mobil delays drilling in Africa due to Ebola threat.

Fiat counts on Italian styling to boost new 500X crossover.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements