Apple Product Placement Welcomes The iPad

Many people are bent out of shape today over last night's episode of the sitcom Modern Family. In fact, while some news organizations are calling it "essentially a half-hour-long plug for the iPad," others see the episode as "product placement done right." But both sides agree that the episode did indeed feature a plotline heavily centered on Apple's new device.

This flagrant product placement comes just days before the much-anticipated sales debut of Apple's latest "game changer." But to anyone who reads Brandcameo, that Apple would receive heavy (and largely free) onscreen promotion will come as no surprise. For the last decade, Apple has dominated the product placement sphere. It will continue. Continue reading...