2014 Brandcameo Product Placement Awards

celebrity brandcasting

Kim Kardashian Aligns Baby On The Way with Big Brands

Posted by Mark J. Miller on March 22, 2013 01:12 PM

For a swath of American people, the Kardashian family has somehow become the cultural arbiters of sorts for what is cool and what isn’t. So when the pregnant Kim Kardashian went putting names on her baby registry for her bundle of joy due in July, all eyes were on what brands she put on the list.

Consumers won’t be shocked to see that Kardashian went totally high-end with Roberto Cavalli, Baby Dior, Fendi and Chloe making the cut, according to Bhaskar.com. You've got to be sure your kid’s spit-up is on only the nicest gear.Continue reading...

doing good

Fendi to Pour Millions Into Rome's Treasured Fountain, Restoring Its Luster

Posted by Mark J. Miller on January 29, 2013 12:22 PM

About $4,000 worth of coins are thrown into Rome’s massive, gorgeous Trevi Fountain each day. Making the gesture is said to guarantee your return to Rome.

Now Fendi is throwing a lot more than a few coins into the Trevi’s waters. The Italian fashion house has announced it will hand over $2.9 million to help keep the centuries-old fountain, featured memorably in Federico Fellini’s “La Dolce Vita,” in good shape.

Fendi, founded in Romein 1925, announced the 20-month project Monday along with two of its big-name designers, Karl Lagerfeld and Silvia Venturini Fendi.Continue reading...

luxury watch

Hautel Check-In: Luxury Labels Extend Brands to Hotels

Posted by Barry Silverstein on June 21, 2012 12:09 PM

Maybe we haven't seen the return of the roaring global recovery everyone has hoped for. The U.S. economy is sputtering, and the European continent isn't looking very bullish at the moment. But none of this seems to be terribly concerning to the luxury hotel market. There has been a spate of recent openings — hotel extensions of luxury brands — to prove it.

Bulgari, which operates a luxury hotel in Milan, a luxury resort in Bali, and restaurants in Tokyo, has just opened the doors of its fourth Bulgari Hotel, with its latest five-star property opening in a chi-chi pocket of London.

Located in the city's prestigious Knightsbridge section, its well appointed rooms (such as the one above) are opening just in time to take bookings for the London 2012 Olympic Games. Bulgari gushes about the property: "It is a perfect expression of the Bulgari aesthetic of timeless glamour. Innovative artistry and a lavish use of precious marble and silver blend harmoniously, exuding an understated elegance. The quality of the service, magnificent elements such as the spa, pool and private screening room, and the distinguished location beside Harrods and Hyde Park all contribute to an uncompromising sense of excellence."Continue reading...

retail watch

Bloomingdale's Window Displays Woo Shoppers with Virtual Fittings

Posted by Mark J. Miller on April 19, 2012 02:40 PM

New Yorkers hate to waste time and Bloomingdale’s new window displays are designed to save them a few minutes (while drawing a big crowd, of course). Bloomies has gone virtual in its window displays, allowing customers to try on sunglasses without even entering the store.

The New York Daily News reports that virtual-reality technology in six windows “projects designer shades onto shoppers who simply stand in front of the” the store’s windows. Customers simply align their eyes to ovals on the windows and then the sunglasses appear around them. They can tap on icons on the window to change to different glasses. And they can turn their heads and see what the arm of the glasses would like as well.

“It’s a little tricky at first, and a little weird with people walking by, but it’s neat,” 26-year-old Julia Snowden told the Daily News.Continue reading...

fashion therapy

Fashion Bites: QVC's Titanic, H&M Luxe, Chuck Taylor Premium and more

Posted by Shirley Brady on March 26, 2012 12:31 PM

QVC is selling Titanic-branded merchandise for sinking centenary next month. "Legacy 1912 –Titanicä" perfume, anyone?

H&M is rumored to have a high-end luxury fashion line in the works, while its Conscious Collection lands on April 14th.

Converse Chuck Taylor Premium line recasts iconic high-top sneaker in luxe leather.

Move over, Ralph Lauren's Big Pony and Lacoste's Big CrocBenetton is joining the big logo brigade:Continue reading...

fashion therapy

Karl Lagerfeld to Expand Brand in 2012 With Masstige and Prestige Lines

Posted by Shirley Brady on October 24, 2011 05:46 PM

The creative director for Chanel and Fendi is taking his solo act to the Web.

With backing by Apax Partners, Karl Lagerfeld is launching "Karl," described as a "rock chic" diffusion line (priced at $85 to $400, reports AFP) as an online-only collection. The fashion e-tailer net-a-porter will sell the line exclusively starting January 25th before it goes on sale in February at KarlLagerfeld.com.

Lagerfeld, who dipped his well-shod foot into the masstige business with affordable streetwear collections for H&M (a collaboration that didn't end well) and Macy's, also has a second signature collection in the works.

According to Reuters, "Lagerfeld, 78, is also planning to launch in autumn 2012 a more upmarket label called "Karl Lagerfeld Paris", [to be] sold in multi-brand and department stores, with items priced between 300 and 2,000 euros."Continue reading...

brands under fire

The DaVinci Code: When 'Made in Italy' is 'Made in China'

Posted by Abe Sauer on July 19, 2011 11:30 AM

China really is picking up on this whole consumer culture thing.

A scandal came to a head late last week as the head of Shanghai-based luxury furniture brand DaVinci melted down at a press conference in which she said allegations that it deals in counterfeit furniture — sold as "made in Italy" but in fact made in China — were false.

As the New York Times explains, "DaVinci furniture stores have been places where wealthy Chinese in (Shanghai) and five other big cities can indulge their appetite for imported luxury. Promoting itself as 'a haven for premium products,' DaVinci is the place to go for Versace sofas, sumptuous Fendi Casa calf-skin couches or stylish chaise lounges stamped Made in Italy. A DaVinci bedroom set can sell for $100,000."

The scandal exemplifies how fragile the brand relationship is in China and how Chinese consumers are increasingly upset about counterfeiting.Continue reading...

brandcameo

Gucci Gucci Who? RJ Reynolds Disowns Kreayshawn Camel Pack

Posted by Abe Sauer on June 16, 2011 07:00 PM

Gucci Gucci is a parasitically catchy tune with a (NSFW) video that has already rung up over 3 million views. The track is singlehandedly credited with landing the unknown and largely untested Oakland artist Kreayshawn (the self-styled 21-year-old 'creation' whose real name is Natassia Zolot) a $1 million recording contract with Sony.

And after pop artists Spears, Ke$ha, Lopez and Lady Gaga filled their recent videos with product, the anthem's chorus "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" is at once an endorsement, and an indictment, of commercialism in pop.

As Kreayshawn recently told Complex magazine, "It’s not really to say ‘F**k Louis’ [Vuitton] or ‘F**k Gucci.’ I have a Louis belt. Basically, it’s saying don’t let the labels make you who you are. Sprinkle it in there, but have your own style."Continue reading...

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