chew on this

Golden Years: Pop-Tarts, Nutella Take Different Paths To 50th Anniversaries

Posted by Dale Buss on June 11, 2014 10:14 AM

Nutella and Kellogg’s Pop-Tarts started from very different places to end up as very similar brands: mainstream snack sensations celebrating their 50th anniversaries this year.

Pop-Tarts began as a favorite breakfast convenience for American moms to give to their boomer offspring, while Nutella was long popular in Europe and now is riding a wave of adoration as a guilty pleasure in the United States as well.

Kellogg is still continually repositioning its well known ready-to-eat cereal brands as better-for-you breakfast choices in a variety of ways, but the company basically has given up making a lot of nutritional pretensions for Pop-Tarts toaster pastries.Continue reading...

brands under fire

Greenpeace Targets P&G Over Its Role in Ongoing Palm Oil Controversy

Posted by Sheila Shayon on March 7, 2014 05:52 PM

Procter & Gamble’s proud claim that nearly 5 billion people use its products is backfiring as a year-long investigation by Greenpeace definitively shows the company is sourcing palm oil from companies connected to widespread forest devastation. 

Palm oil, common in detergents, shampoos, cosmetics and a myriad of household products is directly linked to a supply chain that causes forest fires, habitat destruction and perhaps even species extinction for the Sumatran tiger.

“So how does this affect you? Well, this means that every time you and your family reach for a bottle of Head & Shoulders, from the supermarket shelf to the bathroom cabinet, P&G is making you a part of this scandal," Greenpeace wrote in its report.  

Greenpeace has called on the multinational company to commit to an immediate “no-deforestation” policy in Indonesia where palm oil is sourced. Last year, P&G bought nearly 462,000 tons of palm oil of which less than 10 percent is certified sustainably-sourced, according to the environmental activist group.Continue reading...

corporate citizenship

Unilever, Ferrero Seek Sustainable Palm Oil Sources

Posted by Sheila Shayon on November 15, 2013 10:54 AM

As palm oil production continues and demand grows, the most vulnerable tropical habitats worldwide are systemically being destroyed. But after an outcry from consumers and activists, some of the biggest consumers of palm oil are making it their business to implement more sustainable production. 

The 2013 edition of WWF’s Palm Oil Buyers Scorecard ranks Ecover, Ferrero, IKEA, REWE, United Biscuits and Unilever as the leaders in the uptake of sustainable efforts.

Earlier this week, Unilever made a transformative move by announcing that all of the palm oil it buys—about 1.3 million tons a year for use in Dove soap, TRESemmé and Flora margarine, among others—will come from traceable sources by the end of 2014, allowing the world’s biggest user of palm oil to guarantee that the oil is coming from environmentally safe and legal suppliers.

The Anglo-Dutch CPG giant has crossed swords with environmental activists for sourcing the oil from plantations involved in mass deforestation in Malaysia and Indonesia, but the brand has vowed to consciously source its product in the future. "The first step in this whole journey is to know where the stuff is coming from," Marc Engel, Unilever's chief procurement officer, told the Wall Street Journal.Continue reading...

trademark wars

Lamar Odom's Clothing Company Irks New York as Brewer Battle Rages On

Posted by Mark J. Miller on May 22, 2013 03:53 PM

When you’re a 6-10 pro basketball player, you are used to getting things your way. But Los Angeles Clippers power forward Lamar Odom, husband to Khloe Kardashian, may not win the current battle he’s thrust himself into.

Odom and designer Jonathan Garcia launched a clothing line, Rich Soil, back in 2009 and one of its T-shirts caused so much of a stir that New York Gov. Andrew Cuomo actually sent him a letter to tell him to stop selling it, the Associated Press reports. Cuomo expected Odom and his pal to stop sales within five days.

The problem? The shirt looks an awful lot like a logo for a New York State farming program. The Rich Soil shirt features a very similar Statue of Liberty that sits behind familiar-looking crop rows, encircled in a similar font reading "Rich Soil New York" as opposed to the program's "Pride of New York." Check out a side-by-side here.Continue reading...

brand news

In the News: ESPN, H&M, Target and more

Posted by Dale Buss on May 22, 2013 09:17 AM

In the News

ESPN begins hundreds of layoffs.

H&M says that some clothes were produced in collapsed factory in Cambodia.

Target misses earnings expectations and cuts outlook.

Cable networks are rebranding, and pay-TV brands aren't happy about it. 

Dairy Queen to debut new ad campaign that promotes its burgers and fries.

Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.

EA lawsuit over players' videogame-likeness issue threatens NCAA policies.

Facebook becoming less popular among teens, Pew study finds. 

Ferrero backs off attack on World Nutella Day.

Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...

brand news

In the News: Coca-Cola, Walmart, News Corp. and more

Posted by Dale Buss on February 8, 2012 09:04 AM

In the News

Airbus faces order by European regulators for checks of all A380 jets.

Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.

Apple's iPhone reportedly squeezing carriers.

Buffalo Wild Wings rejoices that NFL season came off.

Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.

Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.

Disney sells out Oscars advertising on ABC.Continue reading...

chew on this

Germany's Food Hotel: A La Carte Blanche for Brands

Posted by Jennifer Sokolowski on November 25, 2010 11:00 AM

Photo: The Telegraph

Talk about eating, breathing and sleeping a brand:  The new Food Hotel in Neuwied, Germany, is sponsored by some of Germany’s top food brands and is completely decked out in a food theme, from can-shaped furniture to barstools made of beer crates.

The Rhine River hotel is a collaboration of 36 German brands, who helped contribute to the cost of construction. Each guest room is sponsored by a food brand, which was given free rein to create a theme and paid for furnishing it.Continue reading...

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brand hacks

Headline Roundup: Auto Show And Tell

Posted by Stephanie Startz on January 13, 2010 08:51 AM

Google may stop complying with Chinese Internet censorship requests and shut down operations due to cyber attack. [NY Times]

Conan O'Brien rejects 12:05 timeslot, prepared to leave NBC. [NY Times]

Toyota to introduce two new Scion vehicles in 2010. [WSJ]

Nintendo Wii game console to stream Netflix movies. [NY Times]

Football sponsors launch digital initiatives in preparation for the summer World Cup. [WSJ]

Ferrero abandons Cadbury bid. [Times of London]Continue reading...

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