2014 Brandcameo Product Placement Awards

brand news

In the News: iPad 3, Audi, Fisker and more

Posted by Dale Buss on February 29, 2012 09:04 AM

In the News

Apple sends invites to expected iPad 3 unveiling on March 7, as Proview trademark battle heats up.

Audi touts EV technology and sustainability at TED.

Bodog gambling site is shut by U.S. prosecutors.

Caesars posts big quarterly loss.

Domino's sees bigger slice of sales overseas.

Fiat and Chrysler looking for new automotive alliances.

Fidelity aims to provoke thought with digital campaign.

Fisker names former Chrysler chief as its CEO.Continue reading...

brand news

In the News: Apple vs. Proview, Google+, Nokia, more

Posted by Shirley Brady on February 28, 2012 08:55 AM

In the News

Amazon settles suit with college bookstores.

Apple slapped with escalating legal challenge by China's Proview, which wants iPad name globally.

AT&T seeks fees from developers for users' data use.

Bank customers are increasingly switching to avoid fees.

Billabong rejects $906 million bid.

Buddy Media acquires London startup.

Chevrolet declared America's favorite performance brand.

Coca-Cola's Olympic security concerns revealed by Wikileaks.Continue reading...

brand bites

Brand Bites China Influence

Posted by Abe Sauer on April 29, 2011 01:00 PM

• Sony is the latest of many brands to use Albert Einstein in its advertising. Except, this time it's different.

• Baidu now accounts for three fourths of all searches in China — and is poised to be Facebook's travel guide to China.

• Online restaurant info site Dianping.com (check out its appraised $100 million to bring its valuation to a whop-ping $1 billion.Continue reading...

brands we love

New Englanders True to Donuts, Sports

Posted by Barry Silverstein on June 1, 2010 01:00 PM

I spent over 25 years of my life in the Boston area, so I wasn't surprised to learn that a new ranking of New England's top brands shows a sports brand taking the top spot.

This region, after all, is home to professional sports teams the Boston Red Sox, the Boston Celtics, the Boston Bruins, and the New England Patriots -- not to mention collegiate basketball's renowned UConn Huskies. Needless to say, New England fans are among the most knowledgeable, rabid, and vocal fanatics known to the sports world.

Number 1 in New Englanders' hearts is ESPN. Headquartered in Connecticut and with over $16 billion in 2009 revenue, ESPN, with its various media spin-offs, is all sports, all the time, and that clearly plays well with the New England crowd. It doesn't hurt, of course, that ESPN televises numerous Red Sox-Yankees games.Continue reading...

brand news

Headline Roundup: Buy More, Spend Less

Posted by Sara Zucker on February 3, 2010 07:31 AM

Shoppers spend less, Visa earnings are poor. [Daily Finance]

Abercrombie & Fitch debates a rebrand after sales plummet. [WSJ]

St. Pauli girl kept on thanks to extensive beer knowledge. [BrandFreak]

Visa debuts a 3D display in NYC's Grand Central. [Adweek]

New toy Paper Jamz, created by WowWee, are 1-inch thick. [CNN Money]

Airbus becomes Beoing's newest competition. [Business Week]Continue reading...

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