brand news

Brand News: Victoria's Secret Joins Super Bowl Roster and more

Posted by Dale Buss on January 22, 2015 09:19 AM

Victoria's Secret Super Bowl 2015 football Valentine's Day

TOP STORIES

Super Bowl teasers heat up, as Skittles reveals new ad as Victoria's Secret confirms Big Game spot in Valentine's Day teaserCarl's Jr. plans to run racy spot in less than half of US; Snickers teases Super Bowl ad; Newcastle Brown Ale milks pre-game buzz with latest Aubrey Plaza spot; Nissan celebrates dads in digital pre-game campaign with YouTube stars; Weight Watchers confirms Super Bowl ad buy; and Bill Gates is guest editor of The Verge, which confirms local Super Bowl ad.

Google readies plans to become a wireless carrier while it hopes to take web directly to billions lacking access and wraps arms around 10% SpaceX stake with Fidelity.

Microsoft opens new era with new Windows 10 and dives into 3D head sets with hologram platform.

Discovery reportedly taking on Murdoch's Sky TV for English soccer rights.

Yahoo enters TV production with Simon Cowell-backed reality series, while tenure of CEO Marissa Mayer may ride on Alibaba investment.Continue reading...

brand news

Brand News: Virgin Hotels, Toyota, SpaceX and more

Posted by Shirley Brady on January 21, 2015 07:45 AM

TOP STORIES

Virgin Hotels opens first property in the world: a female-friendly hotel in Chicago with a virtual concierge named Lucy.

Toyota fends off Volkswagen to remain the world's biggest automaker for the third consecutive year.

Elon Musk's SpaceX confirms $1B investment by Google and Fidelity for $10B valuation.

Walmart introduces in-store tax refund pick-up for shoppers.

Dove campaign encourages girls and women to love their curls.Continue reading...

brand news

Brand News: Samsung, Girl Scouts, AT&T and more

Posted by Dale Buss on January 20, 2015 09:05 AM

Girl Scout cookie candles

TOP STORIES

Samsung leads global smartphone sales as Chinese brands rise.

Girl Scouts bring cookie scents to limited-edition Yankee Candle line.

Google nears closes (with Fidelity) billion-dollar investment in Elon Musk's SpaceX and space-based internet.

Facebook touts "economic impact," estimating it adds more than $200 billion to global economy, as it targets TV ad dollars and fake links in newsfeeds.

AT&T introduces free calling to Mexico following Iusacell acquisition.Continue reading...

brand news

Brand News: Burberry, Google Express, Heineken and more

Posted by Dale Buss on October 14, 2014 08:35 AM

TOP STORIES

Mulberry issues profit warning as Burberry sees markets getting tougher as first-half revenues increase, breaking one billion pounds in sales.

Google expands same-day delivery service to Boston, Chicago and Washington, D.C., intensifying battle with Amazon.

Heineken scores four-year, $40 million US soccer deal.

Jimmy Choo is valued at up to $1 billion ahead of IPO.

Fidelity names Abby Johnson CEO, succeeding her father.Continue reading...

brand news

In the News: iPad 3, Audi, Fisker and more

Posted by Dale Buss on February 29, 2012 09:04 AM

In the News

Apple sends invites to expected iPad 3 unveiling on March 7, as Proview trademark battle heats up.

Audi touts EV technology and sustainability at TED.

Bodog gambling site is shut by U.S. prosecutors.

Caesars posts big quarterly loss.

Domino's sees bigger slice of sales overseas.

Fiat and Chrysler looking for new automotive alliances.

Fidelity aims to provoke thought with digital campaign.

Fisker names former Chrysler chief as its CEO.Continue reading...

brand news

In the News: Apple vs. Proview, Google+, Nokia, more

Posted by Shirley Brady on February 28, 2012 08:55 AM

In the News

Amazon settles suit with college bookstores.

Apple slapped with escalating legal challenge by China's Proview, which wants iPad name globally.

AT&T seeks fees from developers for users' data use.

Bank customers are increasingly switching to avoid fees.

Billabong rejects $906 million bid.

Buddy Media acquires London startup.

Chevrolet declared America's favorite performance brand.

Coca-Cola's Olympic security concerns revealed by Wikileaks.Continue reading...

brand bites

Brand Bites China Influence

Posted by Abe Sauer on April 29, 2011 01:00 PM

• Sony is the latest of many brands to use Albert Einstein in its advertising. Except, this time it's different.

• Baidu now accounts for three fourths of all searches in China — and is poised to be Facebook's travel guide to China.

• Online restaurant info site Dianping.com (check out its appraised $100 million to bring its valuation to a whop-ping $1 billion.Continue reading...

brands we love

New Englanders True to Donuts, Sports

Posted by Barry Silverstein on June 1, 2010 01:00 PM

I spent over 25 years of my life in the Boston area, so I wasn't surprised to learn that a new ranking of New England's top brands shows a sports brand taking the top spot.

This region, after all, is home to professional sports teams the Boston Red Sox, the Boston Celtics, the Boston Bruins, and the New England Patriots -- not to mention collegiate basketball's renowned UConn Huskies. Needless to say, New England fans are among the most knowledgeable, rabid, and vocal fanatics known to the sports world.

Number 1 in New Englanders' hearts is ESPN. Headquartered in Connecticut and with over $16 billion in 2009 revenue, ESPN, with its various media spin-offs, is all sports, all the time, and that clearly plays well with the New England crowd. It doesn't hurt, of course, that ESPN televises numerous Red Sox-Yankees games.Continue reading...

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