brand news

In the News: Altria, BP, RIM & more

Posted by Dale Buss on January 3, 2012 09:11 AM

In the News

Altria launches tobacco rights website.

Apple sees its devices dominate mobile ordering as brand plans books announcement and sets Red Friday sales event for Asia.

Avery Dennison sells office and consumer products business to 3M.

Axe woos young males with interactive comic book.

Bentley plans luxury SUV.

BMW sees 2012 premium growth.

BP sues Halliburton over Gulf spill, includes anti-BP protesters in new ad.

Bridgestone kicks off Super Bowl campaign at NHL Winter Classic.

Brisk ties into Star Wars 3D theatrical launch with mobile campaign.

Cadbury adopts vertical shelf-ready packaging.Continue reading...

brand news

Brands to Watch: Fiesta Bowl, Cisco, Penthouse and more

Posted by Shirley Brady on May 11, 2011 06:00 PM

Brands to Watch

Apple and the Weather Channel sued over location-based advertising.

Chrysler may hire up to 3,000 workers.

Cisco, struggling, reveals that AT&T will power its Cius tablet.

Duncan Hines tries to broaden its appeal.

eBay stands to make $1.4 billion on Skype's sale to Microsoft, as Skypers brace for more ads.

Facebook can't keep its Mark Zuckerbergs straight.

FOX releases biometric study assessing brand effectiveness.

Gilt valuation puts web brands to test.

Google will launch Chrome laptops in June.Continue reading...

Tostitos Cashes in Chips with Social Media Push

Posted by Barry Silverstein on January 12, 2011 12:00 PM

Can a tortilla chip find happiness as a socially-conscious organizer of reunions?

It may be a strange question, but that was the theme of the latest campaign from Tostitos brand chips from Frito-Lay, introduced at halftime of this week's Bowl Championship Series college football game. Also known as the Fiesta Bowl, Auburn beat Oregon with a last second field goal to win the national BCS championship.

During the halftime show — which also saw ESPN hype 3D and the Aflac duck rousing fans on Facebook — Tostitos, which has been reuniting friends (above), surprised some families by reuniting them with their loved ones serving in the military, brought to Arizona from Iraq for the occasion.Continue reading...

brand mascots

Lucky Duck: Aflac Wins Whether Oregon or Auburn Take Fiesta Bowl

Posted by Sheila Shayon on January 10, 2011 05:45 PM

We all love the Aflac Duck, who recently celebrated his 11th birthday. Regardless of politics, gender, ethnic origin, he's an equal opportunity charmer. So where’s an ecumenical, bi-partisan duck to give allegiance when the Oregon Ducks play the Auburn Tigers in the Fiesta Bowl Championship Series title game tonight?

The smart marketers at Aflac posed the question on their mascot's Facebook page and have since seen a 3,000% increase in traffic – high even for a beloved brand mascot. Flooded with comments from supporters on both sides, and photos of tigers consuming ducks, Aflac had tried to buy ad time at the game, unsuccessfully. Turns out, it's had more viral buzz from Facebook than it might have had with a TV spot.Continue reading...

sports in the spotlight

ESPN Hypes Sony-Sponsored 3D Tostitos Fiesta Bowl

Posted by Brandchannel Staff on January 10, 2011 12:15 PM

ESPN 3D promotes tonight's Sony-sponsored 3D event: the Tostitos BCS National Championship Game, aka the Fiesta Bowl. The No. 1 team in the US, Auburn, will face-off against the No. 2 team, Oregon, at University of Phoenix Stadium in Glendale, AZ, as they vie for top spot in the 2010 NCAA Division. 

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