lather, rinse, rebrand

Juicy Couture Rebrands to Recapture Global Fashionista Appeal

Posted by Mark J. Miller on June 26, 2014 04:41 PM

Juicy Couture, once the uniform of pseudo-celebrities like Paris Hilton and Kim Kardashian, rose to enormous fame as the darling of the 2000s' teen fashion queens. 

But with the passing of the Millennium also came the fall of the fashion brand, which slipped deeper and deeper into shopping mall oblivion over the last decade as its label was dropped from Lord & Taylor, Saks Fifth Avenue, Nordstrom and Neiman Marcus. Parent company Fifth & Pacific sold it to Authentic Brands Group—the owner of trademark rights to such dead celebs as Elvis Presley and Marilyn Monroe—back in September, relinquishing any remaining high-end appeal when it landed on Kohl's racks two months later. 

With plans to shut down its remaining storefronts by the end of this month, it seems the brand has little life left in it. But that's not the case, as Authentic Brands has grand plans to relaunch the brand both in the US and abroad with new looks, merchandise and partnerships.Continue reading...

brand news

In the News: Target, IBM, Kate Spade and more

Posted by Dale Buss on January 10, 2014 09:14 AM

In the News

Target now says 70 million were hit by data breach.

IBM's Watson group unveils cloud services for big data. 

Fifth & Pacific adopts Kate Spade as new corporate name.

AB InBev switches CMOs as new Bud Light campaign gears up.

Apple flows devices into corporate world.

Applebee's revamps kids menu.

Barnes & Noble digital sales drop but bookstores show signs of stabilizing.

Caribou Coffee debuts new loyalty program.

Daimler reports 10 percent rise in Mercedes-Benz 2013 vehicle sales.

Ford looks to Fiesta to increase sales in Japan as Mulally says he's staying put.Continue reading...

brand news

In the News: Taco Bell, JCPenney, Netflix and more

Posted by Dale Buss on July 23, 2013 09:14 AM

In the News

Taco Bell eliminates kids' meals.

JCPenney names former Kraft marketing exec Debra Berman as VP brand strategy.

Netflix sees subscriber growth fall short of expectations.

Al-Jazeera taps ABC veteran to run editorial operations in US.

Bentley invests heavily to boost UK car industry.

Chevrolet aims new Silverado ad at women, who buy 15 percent of pickups.

Cisco to buy cybersecurity firm Sourcefire for $2.7 billion.

Dell founder presses shareholders on his proposed buyout.Continue reading...


eBay Debuts Shoppable Touchscreen Windows in Latest Retail Expansion

Posted by Sheila Shayon on June 5, 2013 03:17 PM

eBay is diving deeper into mobile-enabled, real-time shopping with the launch of "shoppable windows," which will bolster the site's partnership with physical retailers while capitalizing on the greater shift to on-the-go shopping. 

The once online auction-only behemoth continues to expand its role as a middleman between consumers and retailers, following earlier pop-up shops and virtual storefronts. Last year saw the introduction of the mobile, same-day delivery shopping service eBay Now (which is relaunching on mobile) as well as partnerships with major retailers such as Macy's on mobile payments, and wooing major retailers like Target.

The first four windows will be open from June 8 through July 7 in New York City, each offering 30 items from the new Kate Spade Saturday collection, which was recently launched by Fifth & Pacific. The screens, which measure 9 feet across and 2 feet high, are placed on the front windows of closed stores, allowing shoppers to touch and order products, which are delivered within an hour via courier. Payment will be accepted by couriers through PayPal Here, eBay’s mobile payment service.Continue reading...

social media watch

Loyal3 Lets Fans Share in Brands' Success Via Facebook Stock Shares

Posted by Sheila Shayon on December 19, 2012 04:08 PM

Should brand fans be able to own a piece of their beloved brands, without any middlemen taking a cut? That's the premise of Loyal3, which offers consumers a Customer Stock Ownership Plan (CSOP) where small amounts of stock can be bought directly from publicly traded companies via Facebook or a website. E.F. Hutton, are you listening? 

The pitch, on their website: “LOYAL3 is built on the simple and yet profound principle that people care more about things they own than things they don’t. We offer a revolutionary web and social media platform that enables public companies to sell their stock directly to customers from their Facebook page or website in just 3 clicks, creating more loyal customers.”

As Reuters notes, users can invest from $10 to a maximum of $2,500 per company per month. By leveraging consumer devotion for companies planning to go public, Loyal3 acts as broker. "People love Target and Coke," says Barry Schneider, CEO of Loyal3. "Why aren't more of them owners of those brands?"Continue reading...


Why Liz Claiborne Inc. is Rebranding to Fifth & Pacific

Posted by Mark J. Miller on January 4, 2012 05:07 PM

The Liz Claiborne brand name was sold in November to J.C. Penney so it was inevitable that its parent company, Liz Claiborne Inc., would shed the brand from its name. The inevitable is now official. The 34-year-old fashion company is changing its name to Fifth & Pacific Companies, and will start trading under the ticker symbol FNP in mid-May, in addition to replacing its zippy corporate domain with

Claiborne unloaded its Mexx brand in September and then sold its namesake brand to J.C. Penney, along with its Monet brand, two months later for $267.5 million. It also got rid of its Kensie and Dana Buchman brands this fall as it attempted to right its own financial ship. Now FNP is left with three core brands in Juicy Couture, Lucky Brand, Kate Spade, and a sibling in the mens fashion/accessory brand of Jack Spade line, to focus on.

The new corporate identity may recall Gap's Forth & Towne, Gilt's Park & Bond, and Nordstrom's Treasure & Bond, but CEO William McComb argues that the name is a perfect synthesis of the east coast/west coast stable of brands, as it's "where California cool meets New York chic."Continue reading...

brand news

In the News: Yahoo, Microsoft, Sears & more

Posted by Dale Buss on January 4, 2012 09:07 AM

In the News

Yahoo close to naming new CEO. Update: it's confirmed — PayPal president Scott Thompson has been hired.

Microsoft sues UK retailer for selling fake Windows CDs.

Sears tries to overcome struggles with new marketing talent.

Apple challenged by iPhone clones in China ahead of iPhone 4S arrival next week.

Dollar General announces major expansion plans for 2012.

FedEx and UPS are benefiting from online sales practices.

Florida citrus growers brace for freeze.

Ford plans to unveil SUV in India.Continue reading...

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