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Is the Love Affair Between Celebrities and Brands Over?

Posted by Sheila Shayon on January 17, 2011 04:15 PM

Every day brings more news of brands signing up celebs as the face and ambassador of their product or service. But with Fifty Cent making almost $8.8 million from a single tweet — if that estimate is to be believed — it has to be asked if the power of celebrity endorsements still holds true. The Kardashians' kollective future is riding on it!Continue reading...

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