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social commerce

AmEx Plays "Let's Like a Deal" on Facebook

Posted by Shirley Brady on July 19, 2011 12:01 AM

American Express is offering its Facebook fans and merchant partners a deal — the first of many — they can't resist.

"Link, Like, Love" is not only a new tab on its FB page, but the cornerstone of new deals-based social initiatives that AmEx is unveiling today.

More than 100 participating merchants are on-board at launch, include H&M, Whole Foods Market, Lord & Taylor, Celebrity Cruises, 20th Century Fox, and Outback Steakhouse.Continue reading...

follow the money

Can Golf Extend Royal Bank of Canada’s Brand?

Posted by Mark J. Miller on July 18, 2011 12:00 PM

Pro golfers Ernie Els, Luke Donald, Louis Oosthuizen, and a few other of the world’s best will tee up at the Royal Brand of Canada Canadian Open this week as the sponsor continues its efforts to move from being into being a more international brand.

"They've got to be five-star events, which is why we've got to go over, put the charter on and make sure the players come," said Jim Little, RBC's chief brand and communications officer, according to the Vancouver Sun. Little was just at the recently completed British Open so he could shepherd such players onto a charter plane and be sure they showed up in Canada to get coverage by America’s CBS and Canada’s Global TV.

RBC, the official bank of the PGA, “aims to have a prominent charity component and a full range of participatory events to host some 3,000 clients” at the event, the Sun reports. All of this effort is because the RBC “has hung its hopes on golf” and its sponsorship of the Olympics to help it become a known brand across the globe, the Sun reports. The golf audience is "right in the wheelhouse of our marketing focus," Little points out to the paper.Continue reading...

social marketing

Facebook and AmEx Boost Small Businesses

Posted by Mark J. Miller on July 5, 2011 12:00 PM

American Express points can get you a case of Bordeaux, a Sony camcorder, concert tickets, a food processor, and a slew of other things.

As a continuation of the brand's Social Currency campaign that launched in March, and its social marketing for AmEx OPEN, Amex cardholders now have a whole new area to choose when looking to redeem points: advertisements on Facebook.Continue reading...

social marketing

Why Banks Need to Step Up in Social Media

Posted by Barry Silverstein on May 27, 2011 01:00 PM

Banks are keeping up with technology through their use of ATMs and, increasingly, by offering online and mobile banking — even partnering with the world's search engine giant to advance mobile commerce, as Citi is doing with Google Wallet.

But when it comes to social media and digital channels in general, "retail banking has largely remained on the sidelines," according to Johannes Bussmann, Paul Hye, and Jorg Sandrock, three principals with the global consulting firm Booz & Company, authors of a new report, Banking on Social Media.

They argue that banks "need to reach out to younger, more Web-savvy customers... devising new products and services that are simpler and more transparent, and using the power of social networking and other digital platforms to improve their marketing."Continue reading...

fool disclosure

HBO Brings Lehman Demise to Primetime

Posted by Sheila Shayon on May 23, 2011 06:00 PM

It still holds true that yesterday’s crises make today’s television hits, and tonight is the HBO debut of Too Big to Fail, based on New York Times writer Andrew Ross Sorkin’s eponymous book.

The movie depicts the failure of Lehman Brothers during the financial crisis of 2008. In high praise, Michael Kinsley writes, “I’ve never come closer than the two minutes after watching Too Big to Fail to understanding what a “credit default swap” is.” 

A suitably start-studded cast includes William Hurt in the role of former Treasury secretary Henry M. "Hank" Paulson Jr.; Billy Crudup as Tim Geithner, and Paul Giamatti as Ben Bernanke. But equal weight goes to CNBC and their anchors.Continue reading...

rebranding

Can a Flash Mob Erase Wachovia's Bad Juju for Wells Fargo?

Posted by Shirley Brady on April 13, 2011 10:00 AM

It may not have caught as much attention as the recent Glee flashmob in Seattle. Still, Wells Fargo trumpeted its April 7th flashmob in Times Square as a return to its roots, as the bank was founded in New York more than 150 years ago.

"Glee" also sums up what Wells Fargo will feel once it's finally banished the Wachovia brand once and for all.Continue reading...

ad watch

Ad Watch: Starsky & Hutch's David Soul Still Big in UK

Posted by Shirley Brady on February 28, 2011 01:00 PM

The UK's moneysupermarket.com brings David Soul to the UK to tape a spot featuring the brand's resident comedian, Omid.

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