brand news

In the News: NFL, McDonald's, Sears and more

Posted by Dale Buss on September 16, 2014 09:07 AM

TOP STORIES

AB InBev explores financing to buy SABMiller.

Apple sets sights on TV as regulators set sights on Apple Pay and fans spot the iPhone 6's hidden bulge—while U2 iTunes freebie is defended despite backlash.

McDonald's gives away coffee for the next two weeks and brings McCafe to Canadian grocers as it considers expanding its build-your-own-burger test.

NFL faces crisis as domestic violence issue ambushes Cover Girl campaign and Radisson Hotels pulls Vikings sponsorship after Adrian Peterson allegations, but teams keep fans.

Sears secures $400-million lifeline via CEO Lampert's hedge fund.

MORE BRAND NEWS

Alibaba ups IPO share price to $66-to-$68 range.

Amazon founder Jeff Bezos partners with Boeing and Lockheed on rocket engine.

America Movil said to seek AT&T bid for $17.5 billion of assets in Mexico.

AstraZeneca finds partner in Eli Lilly for experimental Alzheimer's drug.

Burger King notches North American same-store sales increase.Continue reading...

executive decision

With First Female Board Member, Twitter Finally Gets Some Pink On

Posted by Sheila Shayon on December 10, 2013 02:28 PM

Twitter has appointed its first female board member, Marjorie Scardino, former CEO of media company Pearson, who is also joining the audit committee, replacing David Rosenblatt.

“Scardino is a smart choice: via her Pearson background, she has deep connections into the media industry, as well as into Europe,” writes Techcrunch. “The media industry is a key partner for Twitter as the company builds out its revenue-generating business with advertising and coordinated information dissemination; and it has also pinpointed international growth — that is, outside the U.S. — as a key aim going forward.”

After six years of a mostly white, male board, it’s a smart choice for the microblogging service, criticized for its lack of gender diversity. 

Last year, the issue surfaced with rumblings that some on the board wanted to hire a female, further fueled by All Things D’s Kara Swisher, wondering if such an appointment would precede their IPO. Continue reading...

media brands

Financial Times Moves to Adapt as London Media Confront a Digital Future

Posted by Sheila Shayon on January 22, 2013 04:04 PM

The editor of The Financial Times has announced big changes at the paper, reflecting how digital is continuing to transform even the most venerable and longstanding European-based news media titles.

An email by editor Lionel Barber to his staff announced that the news organization would cut 35 jobs, relegate print second to digital and hire 10 digital journalists as “old titles” like the FT continue to be “routinely disrupted by new entrants such as Google, LinkedIn and Twitter.” 

The strategy signals a “big cultural shift for the FT that is only likely to be achieved with further structural change,” Barber’s email continued. Journalists need to become “content editors rather than page editors," he said. "We must rethink how we publish our content, when and in what form, whether conventional news, blogs, video or social media.”Continue reading...

brand news

In the News: Apple, Beam, Nook and more

Posted by Dale Buss on December 10, 2012 09:05 AM

In the News

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.

Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.

Barnes & Noble cuts Nook price from $99 to $79.

Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist

Caribou Coffee celebrates 20th anniversary.

Carlos Slim brings Telcel brand to U.S. for Mexico calls.

CVS Caremark reportedly aims to acquire drug-store chain in Brazil.

Chili's begins soft rollout of new menu items.

Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...

brand news

In the News: Obama, NBCU, FT and more

Posted by Dale Buss on November 7, 2012 09:03 AM

In the News

U.S. President Barack Obama wins re-election, defeats Republican Mitt Romney soundly in electoral votes and with slim popular-vote margin, and puts "Forward" campaign slogan to the test.

American Express and NBC Universal try to create "TV commerce."

Del Monte reminds consumers that its canned products meet their needs.

eBay reaches out to auto buffs with new channel.

Famous Dave's plans expansion, mostly in California.

Financial Times seen as going on the block.

Ford pins hopes on Lincoln MKZ to refresh luxury brand.

Goldman Sachs partners pocket $22 million.

Kevin Bacon helps rebrand UK's Everything Everywhere as EE.Continue reading...

brand news

In the News: AIG, T-Mobile, Boeing and more

Posted by Dale Buss on October 3, 2012 08:47 AM

In the News

AIG unveils new corporate logo as part of rebranding.

Sprint left behind as T-Mobile talks about merging with MetroPCS.

Boeing lowers global forecast as GE calls for inspections of certain Boeing models with its engines.

Air Canada debuts plans for low-cost carrier.

Airtime startup by Napster founders stumbles.

Alexander McQueen show sets Paris abuzz.

American Airlines finds seat problems on six aircraft.

Better Place CEO resigns from EV-charging-station startup.Continue reading...

brand news

In the News: Groupon, Google+, Toyota & more

Posted by Dale Buss on July 8, 2011 09:00 AM

In the News

Apple passes 15 billion app downloads. 

EBay buys Zong mobile-payments firm.

CNN and Financial Times rank among most popular media brands with affluent Europeans.

Fox News takes on Media Matters.

Geico hatches yet another campaign based on saving money.

Google says its Google+ platform isn’t quite ready for brands, but chairman Eric Schmidt insists it’s getting there.

Groupon faces eroding customer loyalty.Continue reading...

media brands

Breaking: News No Longer Breaks in Print

Posted by Barry Silverstein on March 15, 2011 10:00 AM

While eyes remain on the impact of the recent tsunami that devastated Japan, the latest State of the News Media report from the Pew Project for Excellence in Journalism describes another kind of tsunami — digital news.

This year's overview of the major trends impacting American journalism brings bad news for news organizations because "in the digital realm, the news industry is no longer in control of its own future."

While some may think the media has been obsessed with fretting about its own death, on the business side major media brands haven't done enough to adapt to digital, mobile and social media.Continue reading...

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