media brands
Posted by Sheila Shayon on January 22, 2013 04:04 PM

The editor of The Financial Times has announced big changes at the paper, reflecting how digital is continuing to transform even the most venerable and longstanding European-based news media titles.
An email by editor Lionel Barber to his staff announced that the news organization would cut 35 jobs, relegate print second to digital and hire 10 digital journalists as “old titles” like the FT continue to be “routinely disrupted by new entrants such as Google, LinkedIn and Twitter.”
The strategy signals a “big cultural shift for the FT that is only likely to be achieved with further structural change,” Barber’s email continued. Journalists need to become “content editors rather than page editors," he said. "We must rethink how we publish our content, when and in what form, whether conventional news, blogs, video or social media.”Continue reading...
brand news
Posted by Dale Buss on December 10, 2012 09:05 AM

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.
Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.
Barnes & Noble cuts Nook price from $99 to $79.
Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist.
Caribou Coffee celebrates 20th anniversary.
Carlos Slim brings Telcel brand to U.S. for Mexico calls.
CVS Caremark reportedly aims to acquire drug-store chain in Brazil.
Chili's begins soft rollout of new menu items.
Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...
More about: Brand News, A123 Systems, Apple, Barnes & Noble, Beam, Beyonce, Bloomberg, BuzzFeed, CVS Caremark, Chili's, Darden Restaurants, Diageo, Dreamworks, Duff Beer, Einstein Noah, Element Hotels, Fiat, Financial Times, Foxconn, FT, Fisher Nuts, Fox, Google, Hershey, Hyatt, IBM, Indian Motorcyle, Instagram, Jim Beam, Kodak, McDonald's, Microsoft, Nook, Novartis, Old Navy, Olive Garden, PPR, Pepsi, Qeelin, Red Lobster, Samsung, Siri, Starwood, Suntory, T-Mobile, Telcel, The Economist, Twitter, Wall Street Journal, Wanxiang, Windows, Yahoo, YouTube, Carlos Slim, Ivanka Trump
brand news
Posted by Dale Buss on November 7, 2012 09:03 AM

U.S. President Barack Obama wins re-election, defeats Republican Mitt Romney soundly in electoral votes and with slim popular-vote margin, and puts "Forward" campaign slogan to the test.
American Express and NBC Universal try to create "TV commerce."
Del Monte reminds consumers that its canned products meet their needs.
eBay reaches out to auto buffs with new channel.
Famous Dave's plans expansion, mostly in California.
Financial Times seen as going on the block.
Ford pins hopes on Lincoln MKZ to refresh luxury brand.
Goldman Sachs partners pocket $22 million.
Kevin Bacon helps rebrand UK's Everything Everywhere as EE.Continue reading...
More about: Brand News, American Express, Apple, Del Monte, eBay, Ericcson, EE, Everything Everywhere, Famous Dave's, Financial Times, Fisker, Ford, Goldman Sachs, Lincoln, Lincoln Financial, NBCUniversal, Nissan, Suzuki, Barack Obama, Mitt Romney, Kevin Bacon
brand news
Posted by Dale Buss on October 3, 2012 08:47 AM

AIG unveils new corporate logo as part of rebranding.
Sprint left behind as T-Mobile talks about merging with MetroPCS.
Boeing lowers global forecast as GE calls for inspections of certain Boeing models with its engines.
Air Canada debuts plans for low-cost carrier.
Airtime startup by Napster founders stumbles.
Alexander McQueen show sets Paris abuzz.
American Airlines finds seat problems on six aircraft.
Better Place CEO resigns from EV-charging-station startup.Continue reading...
More about: Brand News, AIG, Air Canada, Airtime, Alexander McQueen, American Airlines, Better Place, Boeing, Chiquita Brands, Coca-Cola, DC Comics, Estee Lauder, Facebook, Financial Times, GE, Google, Honda, JPMorgan, Kraft, Mondelez, MetroPCS, Napster, Oreo, Pearson, Sainsbury's, Samsung, Sears, T-Mobile, Toyota, Wynn Resorts
brand news
Posted by Dale Buss on July 8, 2011 09:00 AM

Apple passes 15 billion app downloads.
EBay buys Zong mobile-payments firm.
CNN and Financial Times rank among most popular media brands with affluent Europeans.
Fox News takes on Media Matters.
Geico hatches yet another campaign based on saving money.
Google says its Google+ platform isn’t quite ready for brands, but chairman Eric Schmidt insists it’s getting there.
Groupon faces eroding customer loyalty.Continue reading...
More about: Brand News, Apple, CNN, eBay, Financial Times, Fox News, Geico, Google, Google+, J&J, Media Matters, News Corp., News of the World, Olive Garden, Saab, Toyota, Walmart, Zong, Eric Schmidt, Rupert Murdoch
media brands
Posted by Barry Silverstein on March 15, 2011 10:00 AM

While eyes remain on the impact of the recent tsunami that devastated Japan, the latest State of the News Media report from the Pew Project for Excellence in Journalism describes another kind of tsunami — digital news.
This year's overview of the major trends impacting American journalism brings bad news for news organizations because "in the digital realm, the news industry is no longer in control of its own future."
While some may think the media has been obsessed with fretting about its own death, on the business side major media brands haven't done enough to adapt to digital, mobile and social media.Continue reading...
More about: Media, New York Times, Online, iPad, Facebook, Twitter, Google, AOL, Huffington Post, Washington Post, Los Angeles Times, Financial Times, Wall Street Journal, Philadelphia Inquirer
brand news
Posted by Sara Zucker on April 13, 2010 07:58 AM
MotorWorld gives auto brands due recognition. [CNN Money]
BMW beats its competitors in the vehicle industry. [WSJ]
The National Enquirer lacks a Pulitzer Prize award. [Business Insider]
Paramount, Seagate pre-load movies on hard drives. [Reuters]
Scripps, Weight Waters, Lorillard among worst companies. [NY Times]
Companies use sports arenas for promotions. [Boston Herald]Continue reading...
More about: MotorWorld, BMW, National Enquirer, Pulitzer Prize, Paramount, Seagate, Scripps, Weight Watchers, Lorillard, Google, Snooki, Jersey Shore, Pantene, Energy Star, Foursquare, Financial Times, UBS, South Butt, North Face, J.Crew, Aldo
brand revival
Posted by Dale Buss on November 9, 2009 02:16 PM
Bloomberg LP rebounded from last year’s crash strong enough to be able to pick through the detritus of this year’s media crash and buy venerable but struggling BusinessWeek from McGraw-Hill.
Now, to revive the brand, Econsultancy reports Bloomberg execs hope to follow The Economist’s model – and leave behind BusinessWeek’s also-ailing segment mates, Forbes and Fortune.
Bloomberg reportedly plans to boost the page count of the magazine, upgrade the paper stock, double the number of stories, broaden its global coverage, charge subscribers more for the print versions and add Bloomberg to its name.Continue reading...
More about: Media, Magazines, Publishing, Digital, BusinessWeek, Bloomberg, Wall Street Journal, The Economist, Financial Times, Interbrand, Best Global Brands