truth in advertising
Posted by Sheila Shayon on July 25, 2012 01:02 PM
Most North Americans will know the Capital One campaign that always ends with the tagline, "what's in your wallet?" Now we know what's not in Capital One's wallet: $210 million, the amount of a government-imposed settlement for pressuring and deceiving card holders into buying products they could not use and did not want.
It’s the first case enacted since the Consumer Financial Protection Bureau (CFPB) was created by the Dodd-Frank bill passed by Congress two years ago to protect taxpayers and strengthen the financial industry against a repeat of the 2008 crisis which cost the United States 10 million jobs and $17 trillion in household wealth.Continue reading...