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going green

US Airlines Getting Greener as Biofuels Rule the Air

Posted by Mark J. Miller on November 28, 2011 04:04 PM

As people across the globe buy up the Toyota Priuses and electric Ford Focuses and Chevy Volts and switch their cars to biofuels and try to just figure out what is the best way to run cars without sucking up all the oil and polluting the air, there have been a few massive carbon-eating culprits flying around: airplanes.

Virgin Atlantic tried out biofuels three years ago, and is now working on developing the world's first low-carbon aviation fuel with just half the carbon footprint of the standard fossil fuel alternative, as Richard Branson announced last month. Two years ago, KLM completed the first commercial biofuel flight, while Finnair completed the longest biofueled commercial flight in July.

Now, U.S. airlines are finally getting into the greening business. The Guardian remarked how U.S. airlines are "racing" this month "to demonstrate their clean energy credentials, scheduling a number of flights powered partially by biofuels.”Continue reading...

brand news

In the News: Apple, Cyber Monday, Spider-Man & more

Posted by Dale Buss on November 28, 2011 08:55 AM

In the News

Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.

Amazon eyes China growth.

Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.

Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.

BSkyB's James Murdoch loses investors' confidence.

China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.

Coach, expanding in China, will list shares on  Hong Kong's Hang Seng stock exchange.

Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.

Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...

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