Best Global Green Brands 2014

chew on this

General Mills 2013 Mantra: Improve Yourself Through Better Snacking

Posted by Dale Buss on December 20, 2012 03:01 PM

If innovation is the lifeblood of business, then General Mills will be pumping hard in the new year. The CPG giant released news about more than 100 new products that it will launch in its U.S. retail portfolio alone during its fiscal 2013.

General Mills would like to generate between 4 percent and 5 percent of its sales from new products "and we think we will be very much in that range," CEO Ken Powell told Wall Street analysts during a conference call this week, according to Ad Age. "We want to make sure that we are launching products that are bringing new consumers into [their brand] franchise, and we have steadily improved that number."

The new products range from new varieties of Fiber One products to a Snickerdoodles flavor of Chex Mix Muddy Buddies. And if there are some underlying themes to the whole list, they would be peanut butter and chocolate, along with fiber and protein, according to a General Mills blog post detailing the roster of new products.Continue reading...

brand strategy

PepsiCo Embraces Indulgent Brands

Posted by Dale Buss on December 14, 2011 06:01 PM

PepsiCo executives are still committed to promoting "better for you" versions of their product lines, following a decade of business strategy that has seen the company drive hard into health-conscious product development. Maybe it's just the holiday spirit, but now PepsiCo is ready to pay closer attention to its traditional "indulgent" products and brands, including long-time favorites under the Pepsi and Frito-Lay banners.

"We cannot forget about what I call the indulgent core businesses," Albert Carey, chief executive of PepsiCo Americas Beverages, said at an industry conference this week, according to the Financial Times. "If you're going to do the healthy, you have to do the core, because we still have a very strong business in the core." Examples, he said, include Frito-Lay "bar food" snacks such as taco-flavored Doritos and hot-wing-flavored Ruffles.

Depending on how hard astern PepsiCo wheels, this could mark a significant turnabout.Continue reading...

health fallout

Frito-Lay Stymied by Healthy Snack Biz

Posted by Dale Buss on January 5, 2011 12:00 PM

Though PepsiCo has been one of the most innovative mainstream CPG companies in the industry’s drive to provide better-for-you products, the company has come up against at least a couple of major frustrations in at least one segment of the growing healthful-foods genre: salty snacks.

Frito-Lay has been a leader in terms of substituting “good” cooking oils for bad, for instance, and in introducing lower-calorie baked varieties of its Lays potato chips and other brands. It also has succeeded by acquiring startup healthy-snack brands such as Stacy’s pita chips.

But when Frito-Lay initiates a better-for-you brand, watch out.Continue reading...

brand science

Food Industry Giants Invest In Nutrition Advances

Posted by Dale Buss on December 4, 2009 11:10 AM

Time was when nearly all the companies creating the functional-foods revolution were entrepreneurial upstarts: Red Bull. Silk. Odwalla and many more. But nowadays, the mainstream titans of the global food and beverage business are just as apt to be at the forefront of better-for-you innovations, like probiotics, as bringing up the rear.

Groupe Danone, Nestle, even Kellogg are among the major food industry players becoming known for nutritional advances that are key to consumers in the new marketplace. That’s one message of the ten key trends identified by New Nutrition Business, a trade journal published by the UK-based Centre for Food & Health Studies.Continue reading...

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