2014 Brandcameo Product Placement Awards

rebranding

Landmark Vegas Hotel No Longer Bears Hilton Name

Posted by Barry Silverstein on January 4, 2012 11:01 AM

In the branding world, Las Vegas stands out as a city so well known that it is in a class by itself. The hotel brands that occupy the Vegas strip are just as famously iconic, so it's a rare event when one of them changes its name.

But on Tuesday, some Sin City visitors may have thought an extended New Year's hangover had them seeing things. That's when the long-standing Hilton name was removed from the Las Vegas Hilton and a new marquee appeared: The Las Vegas Hotel & Casino

Opened as the International Hotel in 1969, the property soon became the Las Vegas Hilton when the hotel chain bought it in 1971. But last year, financial troubles led to the hotel-casino seeking to end its agreement with Hilton, and new ownership took effect this year.

The new owners, an investor group that includes Colony Capital LLC, were determined the hotel will remain open for business without any big changes beyond a new name and website (indeed, Flavor Flav used the hotel to launch his vodka before the holiday, LeFlav Straight Up). However, guests staying at the hotel can no longer take advantage of Hilton's hotel loyalty program.Continue reading...

brand and bottle

Booze Newz Cocktail Hour

Posted by Jennifer Sokolowski on November 19, 2010 04:00 PM

The Macallan: Turning Very Pricey Whisky into Water

The word “whisky” is derived from the Gaelic word for “water of life,” and so it’s fitting that the proceeds of the most expensive bottle of whisky ever sold should go to support efforts to provide people with clean water.

The Macallan 64 Year Old in Lalique: Cire Perdue sold for $460,000 at a Sotheby’s auction this week in New York, with all the proceeds benefiting charity: water, a non-profit organization that provides access to clean drinking water to people in developing nations. Macallan’s oldest whisky was bottled in a one-of-a kind Lalique crystal decanter, created using the “cire perdue” or “lost wax” method.

We hope the lucky winner of the bottle, having done his or her good deed for the day, actually sits down and enjoys the prize, although it might be a daunting proposition at thousands of dollars per glass.

After the jump: Bacardi, Absolut and Poppin'n'drinkin' with Flavor Flav.Continue reading...

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