want fries with that?
Posted by Sara Zucker on March 4, 2010 02:29 PM
February's bitter cold has put a hold on tomato deliveries from Florida to restaurants and grocery stores across America, causing prices to skyrocket. Trade group the Florida Tomato Growers Exchange recently revealed that the cost for a 25lb box of tomatoes has increased from $6.45 to $30 within the past year.
Fast food giant Wendy's, in an effort to mitigate the increased expenses, will require consumers to specifically ask for tomatoes on their sandwiches rather than receive them automatically. Wendy’s, of course, has spent significant time and money branding its renowned square burger, but consumers will have no choice but to accept – unless they make a specific request otherwise – a different looking, and tasting, product.Continue reading...