search and destroy

Google Responds to Valentine’s Day Florist AdWords Ambushing

Posted by Sheila Shayon on February 21, 2012 04:04 PM

Valentine’s Day was marred for many by failed or faulty delivery of bouquets to loved ones, as we covered here, last week – and many consumers and retailers had things to say.

A popular florist blogger commented in a Feb. 17th post titled “Valentine’s Day Flowers Adwords: Feasting on the Bones of Local Florists”:

“Vultures. It’s the only way I can think to describe Google’s Adwords ads this past Valentine’s Day holiday. ‘Don’t be evil’ flew out the window and Google opened it even wider for the birds of prey to strip consumers and local flower shops of their hard-earned dollars.

First, we had ProFlowers telling shoppers seeking local florists BY NAME in Google searches that the stores were sold out of flowers. It’s a completely despicable ad tactic that diverted consumers by lying about local flower shop inventories. Despite having plenty of beautiful blooms for Valentine’s Day, the drop-shipper tried to suck in late buyers by falsifying the flower availability at these shops. Shame on Liberty Media. Shame on ProFlowers. And shame on the Google staffers who approved those ads."

We asked Google to comment, and they replied by email.Continue reading...

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