Posted by Dale Buss on November 1, 2013 04:14 PM
When it comes to the National Football League and the sport of football, apparently TV uber-physician Mehmet Oz is making his affinities clear. And in doing so, some observers believe he's doing everything short of violating the Hippocratic Oath.
Oz is one of the celebrities who is participating in the new NFL advertising campaign, "Together We Make Football," which is a series of odes to the sport and how important it is to the lives of rank-and-file Americans. It's part of a broad effort by league stewards to move past what some have cast as an existential crisis for the game because of head injuries and their medical legacy.
"When my son Oliver told us he wanted to play football, we were thrilled," he says on-screen. "It was a rite of passage.... The game started, and sure enough he tackled this kid. My jaw dropped and then the loudspeaker said, 'Tackle, Oliver Oz.' That I think is a memory he'll never forget. Certainly his father won't."Continue reading...
Posted by Mark J. Miller on October 28, 2013 12:09 PM
English Premier League champs Manchester United once again found the club tied to some unsavory folks. In an email to fans about its young players with the subject line “New Order,” the team’s initials were designed in such a way that the design resembled the Nazi swastika.
As an uproar ensued, ManU was forced to quickly apologize on Saturday for the unintended affront in its weekly email. "The creative is completely inappropriate,” the club’s head of media, David Sternberg, commented to The Guardian. “We apologise unreservedly and are taking appropriate internal action."
While some outraged fans let the team have it on Twitter, others didn’t see the swastika image in the revised logo and wondered why ManU had bothered to issue an apology.
While evidently still unclear how the creative was designed and approved, the team may be a little sensitive to the issue since the publication of Bill Buford’s 1990 book, Among the Thugs, chronicled the misadventures of ManU fans, some of whom were attached to the far-right, whites-only political party, the National Front.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on October 9, 2013 03:09 PM
Despite a $765 million settlement by the NFL that essentially silenced hundreds of lawsuits brought against the organization by past players that have suffered from various degrees of injuries and illnesses, the glaring spotlight continues to highlight the many pitfalls of the organization and the many brands that benefit richly from its existence.
But while revenues at equipment providers like Riddell are holding steady, other, more serious repercussions that could affect the future of the sport are starting to show. The Sports and Fitness Association reports that there are 16 percent fewer football players between the ages of 6-17 on the field this year as there were a year ago. While the drop in participation could be for several reasons, there's no doubt that one of those includes the heightened awareness of parents, school officials and health professionals about the dangers of playing full-contact football.
As for those sticking it out, they're fueling record growth among sporting apparel companies like helmet and gear maker Riddell, which has seen revenues increase more than 40 percent since 2009, according to Crain's Chicago Business.Continue reading...
sip on this
Posted by Mark J. Miller on October 3, 2013 07:12 PM
Maybe it’s the increased exposure that Premier League football is getting in the United States through NBC’s new deal, but Gatorade is showing some extra interest in Britain’s top soccer teams this month. The brand, which got its start at the University of Florida in 1965, is now sold by PepsiCo in 80 countries—and will soon be found inside the coolers of some the world's top soccer teams.
Gatorade just announced two three-year deals with Liverpool F.C. and Arsenal F.C., KamCity.com reports. The Liverpool deal will net some serious exposure for the brand since the sports drink will be imbibed in the team's locker room and on the field, while the Arsenal deal only includes the club's under-18 and under-21 development squads.Continue reading...
Posted by Abe Sauer on September 19, 2013 11:06 AM
It really is a tragedy. Five of the first ten players selected in the 2013 NFL draft were offensive lineman. And yet, only one of those men was offered an endorsement deal of any kind. Tackle Eric Fischer—the overall No. 1 2013 draft pick—enjoyed a short partnership with Tide laundry detergent.
So please, contain yourselves. Yes, the NFL's One Wipe Charlies campaign is about... well... butt wipes, but let an offensive lineman just enjoy a product endorsement deal for a change.Continue reading...
games people play
Posted by Mark J. Miller on September 16, 2013 05:02 PM
NFL Hall of Famer John Madden never played in an NFL game, last coached in 1978, and retired from broadcasting in April of 2009, but the 77-year-old’s name will forever be remembered by generations of football fans thanks to EA Sports' iconic Madden NFL video game.
EA has issued its 25th version this year, and to celebrate, it's finding some entertaining ways to keep fans engaged with the brand.Continue reading...
Posted by Mark J. Miller on September 4, 2013 05:58 PM
Could it be the end of Tebowmania?
After being cut from the New England Patriot's roster earlier this week, Tim Tebow, the University of Florida football star, 2007 Heisman Trophy winner and creator of a new verb, "Tebowing," has once again watched his short-lived NFL career fall flat. Now a free agent, it seems as the NFL season will kick-off Thurday without its most recent marketing juggernaut—but is this really the end of Tebow the brand?
While Tebow the NFL star has left much to be desired, the handsome, well-spoken QB has done wonders for the NFL and consumer product brands alike both on and off the field, where he has struggled to succeed since his last starting bid with the Denver Broncos. But the marketing phenomenon that is Tim Tebow has long outlasted his career as a first-string quarterback.Continue reading...
Posted by Mark J. Miller on August 30, 2013 02:40 PM
With the NFL season soon underway, the organization has taken a big step to rid itself of a big headache: retired players with brain injuries. A federal judge announced Thursday that the NFL and its 18,000 retired players have reached a tentative deal for the league to pay $765 million as compensation, which will help pay for medical bills and fund research.
Seemingly a big settlement to the average person, Forbes points out that the deal is actually in the NFL's favor, which is a tax-exempt organization that pulled in $9.5 billion in revenue last year. Besides it being just a drop in the bucket for them, the settlement will also keep from any more trial details, internal emails and private conversations from being released to the public through the legal process. It also spares the NFL from having to explain why the league's Mild Traumatic Brain Injury Committee had a rheumatologist leading it for more than 10 years, and oh yeah—and no admission of guilt.Continue reading...