Posted by Abe Sauer on October 17, 2011 12:16 PM
Falling just a couple hundred thousand dollars short to last week's top film, Real Steel, the remake of the iconic 1984 Footloose was about as faithful to the original as one could imagine.
But when it comes to product placement, the update added a few touches, and removed a few more.
Those who remember the regional film will be pleased to see the old, ragged VW Beetle back for the 2011 reboot. But it wasn't just any VW Bug -- the new film used the exact same 1972 Formula V model used in the 1984 original.Continue reading...
Posted by Abe Sauer on October 14, 2011 05:38 PM
Three major Hollywood films open this weekend: The Thing, Footloose and The Big Year. Two of them are reboots or extensions of 1980s films.
The Big Year is not only the only major film this weekend that is a fresh story, it also has a unique product tie-in. When was the last time Brandchannel's product placement coverage mentioned The National Audubon Society? (Answer: Never.) Continue reading...